Friday, March 14, 2014

Top 3 Social Media Marketing Goals for Twitter

Twitter, the highly popular 140 characters microblogging platform, currently has over half a billion active users. Twitter’s CEO, Dick Costolo, has the ambitions to make the social network the “world’s first global town square”. The social network has great potential to drive traffic to your site and turn potential leads into actual customers. However, it’s often difficult to set realistic goals to help grow your social presence on Twitter.
Before you start setting measurable goals, implement mobile usage first in your social strategy. With most users only turning to Twitter’s mobile app to keep them updated, any brand should leverage mobile into its Twitter strategy. For example, it’s important to insert links to mobile-friendly sites. Adding enough relevant hashtags is another way to find out more about a topic without having to browse a new window.
But, what are the top 3 social media marketing goals for Twitter?
1. Boost Engagement
Most brands still use Twitter for broadcasting or blunt marketing messaging instead of engaging with their audience. Many marketers say boosting your engagementis actually the most important goal of all. Address your Twitter following in a personalized manner with your own great content rather than just sending out meaningless tweets.
Have you ever considered tweeting over the weekend? Many brands haven’t yet, and it’s said to increase engagement more than on week days. Through automation, it’s easy to schedule these tweets without having to put in extra time.
So, how can you measure how well you’re engaging on Twitter?
  • Replies
Keep a close eye on the frequency in which people send tweets to your own corporate Twitter handle. This will give you a great view of how many people are willing to interact with your brand on Twitter.
Note: although your Twitter account should incorporate a certain degree of automation whenever you reply to tweets, be sure to limit the amount of automated, scheduled interactions.
  • Retweets
Retweets are the best possible way for a tweet to drum up an audience and get more people to visit your links (which is one step closer to visiting your website). To help promote retweeting, oddly enough, you actually have to ask for a retweet and spiff up your language with clean wording and a catchy headline. Add links to your tweets, keep it short and simple, and don’t be afraid to ask for a retweet.
  • Mentions
The number of mentions can be seen by everyone, and, unlike replies, they’re actually very valuable because everyone in your following can see them. Investigate how often tweets include your company’s Twitter handle inside the tweet. Mentions are a great means to help increase brand awareness and social credibility.
via:https://engagor.com/blog/top-3-social-media-marketing-goals-for-twitter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+engagor%2FyrAt+%28Engagor%29

Join Our Contest: Win An Exclusive Ticket to TEDxFlanders in Antwerp March 26th

TEDxFlanders, on March 26th, is definitely a can’t-miss event and “spa for your brain” to break up your busy schedule. All over the world, people love watchingTED Talks and enjoy picking each other’s brains on some of the most talked about subjects in the world, or as TED likes to call it ‘Ideas Worth Spreading’.
Join our ticket giveaway and submit one, funny catch-phrase that sums up the year of 2013 in social. We’re only handing out 10 exclusive tickets, and each winner will be given one. You can read all about it in our terms and conditions.
TEDxFlanders, Belgium’s main TEDx event, is being hosted this year at the monumental Stadsschouwburg in Antwerp. This full day event will includespeakers from all over the world, including a dance performance by choreographer Isabelle Schad and musical intermissions by the Belgian group Zap Mama.
Hans Smellinckx, co-organiser of TEDxFlanders, believes this full day event will not only provide you with new business perspectives, but also allows you to look at life differently:
Experiencing a full day of TED is something else. You not only get a huge amount of positive energy, but also a mirror on your own life.
TEDxFlanders gets ‘Naked’
tedx naked
This year’s edition of TEDxFlanders gets ‘Naked’ by taking a look at how we can face this crazy, wonderful world “without bullshit or pretense and fake social media personas”. TEDx Flanders is planning to strip down the barriers we’ve created for ourselves and draw inspiration from the people on stage who will share their unstripped opinions on the world.
Want to participate and win an exclusive ticketJust join our contest!
What is Engagor?
Engagor helps companies to efficiently monitor and analyze all online activity around their brand, competitors and industry.
Brands can effectively manage and engage across all major social networks, millions of blogs, forums and news sites. Engagor works with leading companies, such as McDonalds, Ikea, Volvo, Weight Watchers, and the European Parliament.
via;https://engagor.com/blog/contest-win-your-ticket-to-tedxflanders-in-antwerp-on-march-26th/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+engagor%2FyrAt+%28Engagor%29

Join Our Contest: Win An Exclusive Ticket to TEDxFlanders in Antwerp March 26th

TEDxFlanders, on March 26th, is definitely a can’t-miss event and “spa for your brain” to break up your busy schedule. All over the world, people love watchingTED Talks and enjoy picking each other’s brains on some of the most talked about subjects in the world, or as TED likes to call it ‘Ideas Worth Spreading’.
Join our ticket giveaway and submit one, funny catch-phrase that sums up the year of 2013 in social. We’re only handing out 10 exclusive tickets, and each winner will be given one. You can read all about it in our terms and conditions.
TEDxFlanders, Belgium’s main TEDx event, is being hosted this year at the monumental Stadsschouwburg in Antwerp. This full day event will includespeakers from all over the world, including a dance performance by choreographer Isabelle Schad and musical intermissions by the Belgian group Zap Mama.
Hans Smellinckx, co-organiser of TEDxFlanders, believes this full day event will not only provide you with new business perspectives, but also allows you to look at life differently:
Experiencing a full day of TED is something else. You not only get a huge amount of positive energy, but also a mirror on your own life.
TEDxFlanders gets ‘Naked’
tedx naked
This year’s edition of TEDxFlanders gets ‘Naked’ by taking a look at how we can face this crazy, wonderful world “without bullshit or pretense and fake social media personas”. TEDx Flanders is planning to strip down the barriers we’ve created for ourselves and draw inspiration from the people on stage who will share their unstripped opinions on the world.
Want to participate and win an exclusive ticketJust join our contest!
What is Engagor?
Engagor helps companies to efficiently monitor and analyze all online activity around their brand, competitors and industry.
Brands can effectively manage and engage across all major social networks, millions of blogs, forums and news sites. Engagor works with leading companies, such as McDonalds, Ikea, Volvo, Weight Watchers, and the European Parliament.
via;https://engagor.com/blog/contest-win-your-ticket-to-tedxflanders-in-antwerp-on-march-26th/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+engagor%2FyrAt+%28Engagor%29

How To Create Quality Content For Your Brand On Social Media

Does creating quality content for my site and social media accounts really matter?

Would anybody notice if I misspell words or if there are errors on my copy? Will my target audience really read the contents of my page? Would anybody care if I posted a poor copy about a certain topic? Should I continue to invest in producing high-quality content?
The answer to these questions is: Yes!
If you keep producing content full of errors, it’s going to leave a poor impression of your brand and that is definitely not a good thing. If you don’t want your target audience to gravitate to your competitor’s site or social media pages, then you should make every effort to deliver relevant, entertaining, compelling, “quality” content. Most big businesses today recognize that producing superior content is the best way to enhance their brands, connect with prospective customers and grow their revenues. So my advice to you is, follow their lead!

FACEBOOK

With more than a billion Facebook users, brands would always want to know how to tap into such a large audience. Here’s a secret I learned from constant research and observation: Volume isn’t everything! But if you consistently post interesting, well-written copy coupled with compelling photos, users will take notice. And yes, regardless of whether your messages are brief or long, if they’re well written, interesting and relevant to your target audience, people will definitely take notice.

TWITTER

Coming up with catchy and compelling tweets can sometimes be challenging, the main thing you should take note of is to try and tell an interesting “story” about your brand or relevant events about your company – yes, in 140 characters. Who doesn’t like to read an interesting story? The other key attribute of Twitter is its immediacy and a majority of users remained glued to twitter because of it. If you have some breaking news make sure you deliver it on Twitter, the rewards will be there.

LINKEDIN

I try not to over-share my posts, but when you do post on LinkedIn for example, make sure you are sharing the best quality content you have available. This platform is a genuine showcase for your professional reputation so always put your best foot forward on LinkedIn. Consider the images you attach to articles as well. On LinkedIn a strong image could well make the difference between being ignored or read by your audience. The best proof is when you see your post being reposted by numerous other people. When this happens, the reach of your message can be tripled or more and its at no cost to you. This just reinforces the need for quality content that resonates with your audience

GOOGLE+

GooglePlus allows you to share a mixture of content like videos, infographics and photos. So take advantage of that and don’t just share links and texts. Even more critically GooglePlus-based material is weighed heavily in your favor in terms of Google ranking. Using this platform will significantly enhance your web presence which is a benefit you can’t ignore.

PINTEREST

Always remember that there’s more to being on Pinterest than just pinning photos – it’s a great way to show your company’s personality! So think carefully about what you share with your target audience.
Having a presence on social media is a must for businesses in today’s digital environment. But creating a site or having pages on some social media platforms is only the tip of the iceberg. You need to be visible to your present and prospective customers, engage with them, answer their comments and queries, plan contests or webinars or other social media “fun parties” to make your page lively and interesting, and post news and events about your brand, among others. Sounds overwhelming? That’s what Your Social Village is here for! We can help your brand stand out on social media – and yes, we will do all the work for you! Want to know more? Contact us now!
via;http://www.yoursocialvillage.com.au/how-to-create-quality-content/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-create-quality-content

Pinterest and Instagram: The Rise Of Visual Social Media Marketing

How can your business make more of an impact on social media with the use of Pinterest and Instagram?

It only takes one glance to capture a reader’s attention! That is the reason why newspaper and magazine editors pick the best photos for the front page of their publications, and why advertising companies spend countless hours in choosing the best images for their ad campaigns – they know that it is easier to capture the audience’s attention through strong and interesting images.
Does “a picture is worth a thousand words” ring any bell? The two biggest visual social media platforms – Pinterest and Instagram – have proven the importance of using great images to market a brand in the digital world, and that telling stories about people, products and services can be taken to a whole new level when eye-catching images accompany them.
According to a slideshare presentation on Visual Social Marketing, the human brain processes images 60,000 times faster than text and that 90 percent of information transmitted to the brain is visually based.
Pinterest and Instagram’s popularity grew in 2013 and is continuing to capture audience’s attention. Pinterest now has over 70 million users, and Instagram more than 130 million, with over 5 million photos uploaded on the site every hour. A 2012 study of ROI Research indicated that 44 percent of respondents are more likely to pay closer attention to brands if they post pictures.
If a number of your target audience is spending time on Pinterest and Instagram, you simply cannot afford not to have a presence there! So how exactly can your business benefit from embracing this visual trend?

PINTEREST

Most company websites “tell” people about their products and services; but Pinterest can “show” you how.
Pinterest can give massive exposure and ample opportunity to market new products and services to both consumer-focused and business-to-business companies. When used to its full potential, this picture-pinning, video-sharing site can help businesses attract present and prospective customers.
You may ask yourself: How can I engage with other users on the site? Like any other marketing campaign, you start by planning your marketing strategy then you introduce your brand or service. Make it informative! Take that chance to put a face to your company. Then you start “pinning”.
Post visually strong and captivating images or videos to attract visitors to your page. Like in all the major social media platforms, you need appealing posts to increase user engagement on your page – the same goes with Pinterest. When you have gained enough followers, create a guest pinner board. It is a good way to getting your followers involved in your boards and this can also give you insight on the opinions and interests of your audience.
To drive traffic to your site, take advantage of Pinterest’s “link-back” action. When a user clicks on a photo, he or she is taken to the site where it was taken from. If you have just recently introduced a product or service that you want people to take notice of, you can pin an image of that on your board so a user can click on it. If users of the site are attracted to your pins, they will repin them to their boards. Make sure to combine captivating images with appealing content.
Pinterest’s “Interests” feature makes it easier for your users to find your content when you use very specific topics. The social networking site has also expanded its set of “rich pins” to include more details and other relevant information about pinned articles. If you want to measure the reach of your posts, you can use some of the tools they have on the site.

INSTAGRAM

Instagram is a social app that lets you snap photos and post videos, add creative filters and share them with your followers. Because of its increasing popularity, more and more businesses are looking into integrating this tool to build and market their brands.
To get started, you need to sign up for an Instagram account and pick your username carefully (ex. you could use the same username you’re using for Twitter so when your content is tagged and shared, the @username links to your Twitter account bio). A step-by-step guide in setting up your business page can be found on Instagram’s Help Centre.
When you start using Instagram, always consider how an image might be used to tap into that visual audience. You could, maybe, take a good photo of your new product, write an appealing caption and share it. Without being too promotional, an eye-catching photo and an intriguing caption can already capture people’s interest and get them to start talking about your product. Instagram can help you “humanize” your company by offering a behind-the-scenes series of images for your target audience, even a video. Make sure what you share on Instagram features your brand’s personality and information about it as well as your company. Don’t just bombard your followers with a series of display ads as most people really find that a bit irritating.
TIPS ON HOW TO USE VISUAL SOCIAL MARKETING FOR YOUR BUSINESS:
1.) “Show” your prospective customers what your business is all about. Introduce your company through a series of photos or a video, instead of “telling” them.
2.) Remember: Pinterest and Instagram are social networking sites! So you need to balance “fun” photos as well as images about your business.
3.) Feature NEWSWORTHY photos or videos about your organisation.
4.) Like all other social networking sites, you need to engage with your target audience. Like, share, pin, comment – be visible!
5.) Of course, you also need to reward your followers: give freebies, sweepstakes or have a contest.
The digital world is constantly evolving with many new ways on how to attract present and prospective customers on the social media platform – at a lesser cost and a wider audience. If you are feeling overwhelmed or at a loss as to what to do next, contact us! Your Social Village has a team of social media consultants who are EXPERTS in the field of social media marketing. Let us help you get your business moving in the right direction. Call us now!
via:http://www.yoursocialvillage.com.au/visual-social-media-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=visual-social-media-marketing

Social Video Marketing – Why It Matters More Than You Realize

How do you integrate Social Video Marketing into your social media marketing campaigns?

The future of Social Media is veering toward Social Video Marketing! Online video services have grown incredibly popular over the past few years and it is predicted that it will grow even more popular in the coming years – more popular than any other type of consumer service offering. Youtube, for example, is already the most commonly used search tool in use today after Google.
Cisco’s recent Visual Networking Index Forecast showed online video services had around 1 billion users worldwide in 2012 but estimated the number will double by 2017, reaching close to 2 billion users worldwide. This means that 81 percent of Internet users worldwide will be using online video services in just three years’ time.
With the figures presented, it will only be a matter of time before video content becomes a standard for all social media channels. The one thing marketers have learned with the advent of social media is: Most online consumers want content delivered to them in the easiest, fastest way possible, and video is often the best way to do this.
More and more businesses are now using different video hosting sites to deliver video content to their target audience, and integrating them with their social media publishing. The most popular sites in terms of Social Video Marketing are: YouTube, Vine and Instagram.

YOUTUBE

YouTube is the most popular video sharing site with over 1 billion monthly users. And, when used strategically, YouTube can realistically be designed to generate leads for your business. Videos of any length posted on this site can also be very easily embedded on your own website without issue.
YouTube is a great way to show online viewers what your business does. You can even position yourself as a reliable and demonstrably capable expert in your field. Adding this “seeing is believing” element to your marketing efforts elevates your credibility and trustworthiness in the eyes of your target audience to almost the same extent as “word of mouth” referrals. In this sense it can be a highly desirable marketing platform.

VINE

Owned by Twitter, this new application allows you to shoot and share 6-second looping clips that can be as informative or as creative as possible – delivered to online users in the quickest possible way. Because of its design and easy functionality, Vine has captured the attention of online users. In its first three weeks of release it had over 100,000 videos posted in a single weekend. More and more businesses are now using Vine to market their products! The same principles that Twitter espouses, that of immediacy and brevity, are key to Vine. People won’t be going to Vine to watch a replay of a football game for example but they might go to Vine to see an immediate replay of a goal as captured by someone physically at the game.

INSTAGRAM

This picture-sharing site, owned by Facebook, has added a video feature that allows users to shoot and share up to 15 seconds of video clips. Instagram offers its users the ability to edit/delete a segment from their video, which is quite different from Vine as users need to delete the entire clip and start over. It also has a unique set of custom photo filters in the video tool that allows users to add a filter to their video. An Instagram video, however, cannot be embedded on Twitter. You can only display a link.

TIPS On How To Promote Your Brand Through Social Video Marketing:

1. Be original. Show your company’s uniqueness through videos. Remember the phrase “seeing is believing” so demonstrating what you do helps the viewer instantly understand your competence and professionalism in the solutions you promote.
2. Display yourself as an expert in your field by featuring data or the latest statistics, or you can create a Frequently Asked Questions video – people love this.
3. Show your personality through your clips and share your company’s story to your target audience. This is also one way of “humanizing” your organisation. And yes, you can do it even through a 6-second video – if you’re creative and imaginative enough.
4. Promote a special offer or important event.
5. Make sure your clips are visually appealing.
6. Don’t bore your target audience by showcasing the same video clip over and over. Share new content as often as you can!
7. And, of course, don’t forget to use #hashtags!
8. You don’t have to rely upon professionally created videos either. A number of people have created incredible videos using smartphones over the years and some of those have attracted the attention of thousands of online users. Their secret? They shared videos that people can connect with. So why don’t you do that with your organisation? Create videos which people can connect with your brand and your vision.
Integrating videos in your social media marketing campaigns can be time-consuming and overwhelming. And that’s what we’re here for. If you are at a loss as to what to do next, contact us! Your Social Village has a team of social media consultants who are EXPERTS in the field of social media marketing! Let us help you grow your business on social media. Call us now
via:http://www.yoursocialvillage.com.au/social-video-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=social-video-marketing

Why a Community Manager is the key to Social Media Marketing success?

The emergence of social media marketing has given birth to a new type of role called Community Manager. This role is growing in importance and frequency as customers begin to understand the significance and genuine advantages the role represents to them.
Community Manager contributes a great deal to the client he or she works with but it can be a bit difficult to exactly define the role because as social media evolves, so do the tasks of a Community Manager. The easiest way to think of this role is if you can imagine yourself on social media 24/7 representing your own company. You constantly post messages and engage in conversations online with the specific aim to engender trust and the highest level of customer service. Community managers come into the game with firmly established objectives set by the client and are typically highly skilled and experienced in the field of social media. They should be incredibly knowledgeable about most aspects of social media including which platforms will provide the greatest opportunity to meet a client’s objectives.
But whether you’re a start-up organisation, a small business or a large corporation, if your business is on social media, you need someone to concentrate on your social media management. Posting content is no longer sufficient for effective social media execution and so Community management has become a vital ingredient for success. Today’s social media consumers quickly recognise robotic sales-laden messaging from brands and can often be one of the key reasons a consumer disengages. It is a Community Manager’s role to help you build relationships with your target audience, increase engagement online and deepen the relationship consumers have with your brand. Community management is also necessary for collaboration and creating innovation by understanding the needs of your online community.
According to Sarah Brewer, Your Social Village’s Lead Community Manager, a Community Manager’s tasks go way beyond planning a client’s social media content.
“Posting on social networking sites is only the beginning,” Brewer said.“The Community Manager works closely with the business and uses his or her expertise to give advice, assistance and recommendations. He or she should also have the ability to enable genuine engagement and provide a reason for people to follow and feel a sense of affinity with a brand.”
Brewer said a good Community Manager needs to fully understand and appreciate the client’s business and educate him or herself about the company and its competitors.
“A Community Manager also needs to be updated about everything related to the digital world, like new tools, new social networking sites, new campaigns, new applications which may have some relevance to your clients, so maintaining a long list of industry touch points and news sources is also quite necessary.”
“Social media is constantly evolving and each day, more and more people use social media to fulfila lot of their needs and you must, as a business, keep up with this trend or risk losing out to your competitors who do,” she added.
Properly engaging with your target audience is also necessary to keep their attention because posting content is not enough anymore. “Just posting content will show that you’re not engaging with your audience and will appear robotic”. This is a significant evolution which says it’s no longer sufficient to simply advertise and ‘sell’ your brand on the different social media platforms; you now need to recognise the need for genuine engagement. The unique value proposition of social media is its ability to generate social referrals or brand endorsement that gets communicated to a follower’s network of friends. Erik Qualman refers to it as “word of mouth on steroids”. The message in the end is clear. If you can’t develop trust and engagement there is little chance the power of social media will be realised. A Community Manager is a key component to realising the power of social media.
Below are some tips, which Brewer shared, on how to be a successful community manager:
1. Work closely with the client and educate yourself about their business. Try and make yourself a part of the team.
2. Listen to what the customers are saying and what they want.
3. Keep updated with social media trends, new technology, etc.
4. Familiarize yourself with the competition.
5. Be prepared to experiment and remain open to the changing environment of social media.
If you want to increase your brand’s visibility on social media, you need to be visible to your present and prospective customers, engage with your followers, answer their comments and queries promptly and share quality content on your site and social media pages.
Being on social media daily can be very overwhelming and will leave you little time to concentrate on your core business so we don’t recommend this approach for business owners. We recommend you consider the advantages of social media marketing and commit to undertaking your engagement correctly to maximise the genuine opportunity it represents. Your Social Village can help! We have consultants who will sit with you from the planning down to the executing and monitoring of your social media campaigns. We know social media marketing and we know what your business needs. Connect with us today!
via:http://www.yoursocialvillage.com.au/community-manager-success/?utm_source=rss&utm_medium=rss&utm_campaign=community-manager-success

Engagement 101: How Do You Tailor Your Brand’s Social Media Messaging?

Why is it necessary to tailor your brand’s social media messaging?

The online world is vast! There are now over 200 social networking sites with over 2 billion people from around the globe using the Internet and social media for a number of reasons. This number is expected to double to more than 4 billion users by next year – which is around 60 percent of the Earth’s population.
With the significant number of people hanging out on social media platforms, more and more companies are now increasingly making use of this phenomenon to market their products, goods and services online.
Creating a business page on any social media platform is relatively easy but to make your social media marketing campaigns effective, you need to know which platform to use, where your target audience usually hang out and what kind of content you need to give them. To sum that up, you need to tailor your brand’s social media messaging.
It is necessary for you to tailor your brand’s social media messaging to help you take the right and comprehensive approach to market your product or service online, which will then result in an effective campaign. This will also help you in growing your social media reach, so it is important to make your content more platform-specific.
How exactly do you tailor your brand’s social media messaging?
1.) Get to know each social media platform to know the kind of content your followers need.
FACEBOOK: To capture your followers’ attention on this social networking site, you are required to create more than just short generic posts. They would want to read something that goes beyond mere content. They would want to read a story or maybe view something that will amuse them, entertain them. So try and create posts where you can have an ongoing conversation with your audience or post an eye-catching image with an intriguing caption.
TWITTER: This is a micro-blogging site that only allows you to deliver a message of 140 characters so your posts need to be more straight-to-the-point and easily digestible. Users on this site are the type to drop by and say hi or read a news headline before rushing off to work or attend to a pressing matter.
LINKEDIN: This is a more formal social networking site if you compare it with the other social media giants like Facebook, Pinterest, GooglePlus or Twitter. Since this social media platform is mostly used by marketers and business owners to build business-to-business relationships with other companies or industries, this is a good place to share background information about yourself or your company.
PINTEREST: This video-sharing and picture-pinning site requires you to post highly attractive photos to attract your audience’s attention. Make the images tell your story!
GOOGLEPLUS: This social networking site is like a combination of all social networking sites. You need to add hashtags to relevant messages; you need to tag individuals, products and services you mention in your posts; you need to put highly attractive images to make your post stand out; and, unlike Twitter but a bit like Facebook, you need to try and make your posts longer.
2.) After getting to know some of the more popular social networking sites, you need to make sure you use different approaches suitable to each to get your information across to your target audience. Each social media outlet needs a different strategy, so you need a different approach to each channel.
3.) Stay personal. Don’t just open a social media account for your business on any social networking site to sell a product or service. Be interactive and always remember that the main reason you’re on social media is to grow long-term relationships with your present and prospective customers.
You need to tailor your brand’s social media messaging to get a better response from your target audience. Get to know the social media platforms you wish to be in and get to know your present and prospective customers – once you master that, your content will reflect it.
There are still a number of companies out there who don’t get social media. They don’t get that just creating an account won’t give them magical results and increase their brand’s visibility online.
If you want to succeed on social media, you need to put in more time and effort to make your marketing campaigns work. Otherwise, you will just be wasting your time. You need to constantly plan your campaigns and monitor to see if they’re working with your audience.
No time to handle your social media accounts? We have a solution for you: Outsource your social media management to us! Your Social Village knows the business of social media and we have consultants who are well-versed in creating social media marketing strategies that will boost your brand’s social media presence in no time at all. Let us help you get the best results from being on social media – contact us now!
via:http://www.yoursocialvillage.com.au/social-media-messaging/?utm_source=rss&utm_medium=rss&utm_campaign=social-media-messaging

Reader Question: Free Online Marketing Ideas That Turn Fans Into Customers

Free Online Marketing Ideas That Turn Fans Into Customers

The other day, I asked my Google+ community what they would like to know about Online Marketing and Shannon Davis of Atlas Administrative Supportasked me the golden question that all my clients have asked me before. I gave her a quick answer on Google+ (by the way, if you don’t follow me there, click here!), but as I get this question so often, I thought it deserves a blog post on its own.

Free Online Marketing

First things first. The question starts out with a little pet peeve of mine. Free Online Marketing. Facebook is free, Twitter, Pinterest, Google, MailChimp, WordPress, PicMonkey and so many other tools you can use for Online Marketing are free or offer free options. You can set up your whole online presence for your business for free. But can you do free Online Marketing? I hate to break it to you, but no, you can’t and here are the reasons:
  • Online Marketing takes time and time is money
  • Unless you have an indefinite amount of time to grow your traffic and Social Media Networks 100% organically, you need money for advertisement, contests, give-a-ways, coupons and other incentives that will grow your online network fast and efficient. Remember: Free does not always mean cost efficient when you are running a business! #opportunitycost
  • Stay away from options that make your business look cheap. For example, don’t set up your website or company blog through Blogger, WordPress.com, but rather buy a domain name (or integrate it with your existing website) and pay a couple of Dollars each month for hosting. You can get your domain name registration, 12 months of hosting and access to a premium Template for  less than $ 150 per year. If you are not willing to spend a few bucks on your business, why should your customers?
But now the good news. While free Online Marketing is in my eyes an oxymoron, Online Marketing has proven in the past couple of years that it is one of the most cost-effective Marketing methods available to businesses. By all means, go with the free option while they suit your needs, but don’t be afraid to upgrade to paid as soon as it makes sense to from a business perspective.

How to Turn Fans into Customers?

Now on to the second and equally interesting part of Shannon’s question. How to turn fans into customers? Unfortunately, each of the points I will share with you warrants its own blog post, which I am planning to publish soon, so sign up for my email newsletter and stay tuned.
  • Create an Online Marketing strategy that connects your website, Social Media, Online Advertisement and Email Marketing with your actual business. Make sure your employees know about what’s going on on Facebook, which promotions you are running and that you cross-promote each initiative on your other Marketing channels – online and offline. Integration is key!
  • Make your Website and Social Media profiles look up-to-date and professional. Get rid of your hard-coded Website from 2003 and switch to a responsive WordPress theme. Make sure that your Social Media profile and background images are the right size, look professional and match your branding across the different channels.
  • Post regularly and engage with your customers. Share valuable insights, make it fun and enticing for people to comment. If they do, make sure that you show them how much you appreciate their interaction. Reply, like and respond to all questions, comments and complaints in a timely manner.
  • If you have a website, start blogging. Blogging will help your website with SEO, you can showcase your expertise and you have content that you can promote on Social Media Networks which is not overly promotional, yet drives readers to your website.
  • Ask them. Yes, sometimes the simplest thing can be the most difficult. You need toinclude an enticing CTA (Call-To-Action) on your website and on your Social Media networks. But don’t go for the close right away, that is way to pushy for Social Media! Instead:
  • Create an Email list and offer a free download as an incentive for people to sign up for your newsletter. When you lured them onto your list, you can share more targeted information. Build more trust and show them that you care about them and their problems. Share your expertise without asking for something. Add value for your list subscribers and offer them special deals and great info.
  • Don’t just use Online Marketing to get new customers, but also to retain customers. We all know how much harder it is to get a new client compared to keeping an existing customer. So remember to share info that is relevant to your existing customers that will not only maintain their loyalty, but also encourage them to become your brand advocates. Here is how it works:
  • via:http://jupiter-labs.com/free-online-marketing-turn-fans-into-customers/