When you think about a company that genuinely cares about customers – you might think of Nordstrom. Or, Southwest Airlines. Or, Apple. Or, not one!
When you think about that same company in the Multifamily space; who do you think of? Camden? UDR?EQR? Avalon? Legacy? Kettler? JC Hart? Or, not one!
Point
Do you want to be thought of as a company that is authentic? Then urge your people to genuinely care about customers and respond to their very specific and individual needs. Be Always On! Care!
You’re constantly pushing people to genuinely care about individual needs Multifamily Maniac,
via:http://mbrewergroup.com/2014/02/authenticity-in-multifamily/
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