Trulia has hired John Whitney, most recently vice president of industry relations for listing syndicator ListHub, to help lead the real estate search portal’s efforts to improve its listing data quality and grow its relationship with multiple listing services.
The accuracy, freshness and comprehensiveness of listings displayed by third-party sites like Trulia and Zillow can suffer in some markets where the sites rely on multiple data sources. That’s not an issue in markets where third-party sites receive listing feeds directly from MLSs, which are widely considered the gold standard among listing data sources.
Part of Whitney’s job will be to grow the number of MLSs that provide Trulia direct feeds.
Whitney has a long history of working with MLSs and Realtor associations, starting with a 4 1/2-year stint as executive director of Albuquerque, N.M.-based Southwest MLS in 1993. He held the same position at the California-based Central Valley MLS from 2003 to 2005.
In between those MLS leadership positions, he worked as an account manager for the electronic lockbox provider Supra. Before joining ListHub, Whitney served as national sales director at National Association of Realtors subsidiary SentriLock LLC.
“Trulia continues to invest in providing the best listing data because accurate listings are not only fundamental to a good consumer experience, but generate the highest quality of leads for agents and brokers,” Trulia spokesman Matt Flegal wrote in a blog post announcing Whitney’s appointment.
via:http://www.inman.com/2014/02/24/trulia-lures-listhub-vp-john-whitney-to-build-mls-partnerships-improve-listing-accuracy/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+reindustrynews+%28Inman+News+Industry+News%29
No comments:
Post a Comment