Maybe you’re already convinced that Pinterest is a good fit for your veterinary practice or other small local business, and you even have a few tips in mind for getting started. Still, it always helps to see what others have done! Let’s take a look at some of the intrepid veterinarian Pinterest pioneers – and how they’re using this fun social media platform. We hope you’ll be inspired!
Newport Beach Veterinary Hospital
One to look at is Newport Beach Veterinary Hospital. They participate in some group boards, which is a fabulous way to boost exposure. However, it seems a lost opportunity that their profile image doesn’t include a cute image of an animal; nor is their account description complete.
Their “Cats” board is really cute – mostly funny and adorable photos with a “how to” video as well. The board description is not filled in, and the board title could be more compelling. Maybe something like, “Cute Cats” or “Cat Laughs” – something to indicate what you’ll find there and a way to be found in search by the hordes of people with an appetite for adorable cat photos and videos.
The board about their practice has a few images of their employees with the animals. These are incredibly powerful, and if I could talk to them, I’d encourage them to upload a new one every single day! Oooh, they could even have a “Pic of the Day” featuring one special pet. You can experiment with including a pet owner in the photo (especially if that owner is an adorable little child), but many pinners find that pins without faces get a lot more activity.
The fact that they have a board just for Newport Beach is fantastic. In order to attract the local audience you need, you absolutely must become an expert on your area. This is also an opportunity to network with other local businesses. They do not need to be related to pet care – they just need to be of interest to your audience. Start repinning their pins to your boards. If they’re not on Pinterest, pin some of their website images to your boards and share the pin in Facebook, tagging the business so they know you’ve featured them.
Kingston Animal Hospital
Kingston Animal Hospital is another example of veterinarians making good use of Pinterest. What caught my eye immediately was their solid follower base (407). That follower count is no doubt helped by their good use of keywords associated in their board tiles. This seemingly small step helps pet owners find their boards in the vast Pinterest feed. I also love that they are making good use of group boards, and have over 30 boards associated with their account. This gives pet lovers like myself a reason to spend time perusing their boards, rather than quickly moving on.
However, as with most accounts, there’s always room for improvement. If I had the opportunity to chat with someone at Kingston, I would suggest that they verify their account. This step is well worth the time, as it can do much to boost a brand’s SEO. Second, I’d add even more keywords in board titles where possible. For instance, their board “The Rich and Famous” is a great idea – stars and their pets, love it! However, they are missing out on optimal visibility because they’re not using a keyword associated with their brand. Something like “Pet Lovers – Stars and Their Pets” might be a better option. Using a keyword at the start of the title will do wonders for exposure.
Stow Kent Animal Hospital
There are so many things I love about Stow Kent Animal Hospital. My personal favorite? Their board Stow Kent Doctors and Staff. I cannot say enough about the photos they chose to introduce their staff. The photos are real – staff members with animals in natural settings. It’s plain to see how much they love animals! Like most pet lovers, I don’t want to take my “babies” to a cold, hospital-like environment. I want them to be cared for and loved like they are at home. Stow Kent does an awesome job of humanizing their practice with this board.
Just a few nit-picky suggestions: I would choose board cover photos with care. The one on cats is currently an uninviting photo of some tartar-covered teeth. I would avoid using long pin descriptions – that information is better suited for a website. Also, don’t forget to complete board descriptions, rich with keywords.
Lastly, while Stow Kent has verified their and account and even added a Twitter link (hooray!), the description could be improved upon. A good Pinterest description is vital, it acts as a first impression for other users. Here’s your opportunity to tell your brand’s story! I would exclude the contact information and tell people why they should choose Stow Kent. Don’t worry about potential clients not knowing how to contact you, they can simply click the website link at the bottom of the description and get all the information they need!
Do you follow any pet-related boards on Pinterest? We’d love to hear about it! Please share below.
PS – If you’re from Kingston, Stow Kent or Newport Beach animal hospitals and you’d rather we not feature you, just let us know. However, we think you’re awesome and want others to be like you when they grow up. 
Related articles
- Pinterest for Veterinarians – A Natural Fit! (scalablesocialmedia.com)
- Pinterest for Veterinarians – Tips for Getting Started (scalablesocialmedia.com)
- 7 ways to be more engaging (and repinnable) on Pinterest (fullstart.com)
- Stop Doing These 12 Things on Pinterest (business2community.com)
- Guard Against Theft: How to Add Watermarks to Pinterest Images (hubspot.com)
- via:http://scalablesocialmedia.com/2014/03/veterinarians-using-pinterest/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+scalablesocialmedia%2FfgFn+%28Scalable+Social+Media%29
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