As you reach towards your corporate website development, you need to consider an important component before you lay out your strategies, which is social media integration. Social media has changed our culture in several ways. The companies are reaping awards, who have implemented this social media strategy. A certain piece of content is shared, liked or followed by assorted people and communities via social media. Facebook, Twitter, social bookmarking sites-Digg & StumbleUpon, photo sharing sites- Pinterest & Flickr, blogging sites-WordPress and Blogger, etc and many more. All these form a big social media circle.
Need of Social Media Integrated Site
Social media is a vital element of your site’s retention and user experience that results in enhancing your website’s search ranking with the help of social signals. It is essential to integrate your site with social media, just take a look at some important facts about social media user statistics for 2012:
- Social media users is 62% among the global population
- Purchase behavior of users via Facebook is 47%
- 76% of Twitter users actively tweets
- Purchase behavior of users via Twitter is 12%
- Usage of social sharing tools via companies is 51%
- 21% of the best-in-class websites use a social log in feature
- Usage of social log feature via websites is 21%
- Logging in via social profiles is preferred by 86% of web users
Essentials of Social Media
1. Social Media Buttons
Social media buttons are icons of well-known social media sites, which are placed at the top, left, right or bottom of web page content. These social media sites are Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.
Tools & Resources:
2. Social Share Buttons
With the help of social share button, user can share interesting content on their social media profiles. This can be done with just one click without leaving the page.
Some useful hints are given below for the positioning of social share buttons:
- Place share buttons above the fold in order to avoid scrolling
- Place these buttons at the bottom of the blog, so that readers share it after reading it
- You can also have these floating social buttons bar that moves along with page scrolling
- Keep these share buttons at places where they are actually needed to share
- These social buttons also give a quick preview about the popularity of your content to new visitors
Tools and Resources:
3. Social Login
Social login is a convenient feature that is given to users, in which they can login the site with their existing social login rather than making an entirely new one.
Benefits of Social Media Login Feature
- No possibility of spam as real people register via social login
- Rapid sign up
- Convenience for users
- You can collect their email via their social media profile
- Bounce rates are lower
Tools and Resources:
4. Authorship
Suppose, you are searching for an article, then you are attracted with those articles that are having the picture of the author. This is achieved by adding the authorship markup with Google+. Usually, people are more attracted to such kind of contents.
Step-By-Step Process of Creating Google+ Authorship:
- Create a personal account on Google+
- Go to the profile page of Google+
- Click edit profile
- Scroll down the page & click contributor to
- Click add custom link
- Enter the name of the blog page along with its URL
- Click save
- Click done editing
- Copy the profile page URL to the code linked with the author’s name below the content.
- Add rel=”author” tag to it
5. Social commenting
Social commenting means giving your users a chance of providing their feedbacks to us via their existing social media profiles. There are several advantages of permitting users to comment through social media profiles rather than the regular comment box, which are stated below:
- Spam comments are avoided as these social media profiles are owned by real people
- Protect your brand’s reputation by preventing users from giving derogatory comments
- Increased Social Signals to your site
Tools and Resources:
Ultimately, with this article our aim is to make your content as share-friendly as possible in order to grow your business by increasing your profits. This can be possible by making use of the above-mentioned social media tools and resources, thus driving social traffic to your site.
Author bio: Jennifer Adam is a web developer Expert, associated with htmlpanda.com &psdtowordpressexpert.com, a leading professional services provider. She is a great blogger, who used to exchange useful and informative ideas about several issues and services.
via:http://www.newsorator.com/make-your-website-exceptional-with-social-media-integration/
No comments:
Post a Comment