Portraits

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• Through case studies and learning in Malaysia, "The Right to Brand" looks into the reasons why the ability to brand is not as strong in emerging markets. The book argues that when brands are not part of strategic thinking or planning, they tend to dissipate without the anchor of business policy and leadership.
  Unlike other brand books, the Right to Brand looks at branding as an omniscient part of business strategy and leadership which is represented in 6 clearly distinguished parts.

   

  Agency

  Neue Gestaltung, Berlin

   

  Designers

  Wolfram Kornemann

  Nina Odzineieks

  Anna Bühler

  Pit Stenkhoff

   
• via:http://www.behance.net/gallery/The-Right-to-Brand-Book-Design/9002347