Thought Leadership Marketing has recently become a topic of great conversation in the online arena. Several companies currently in operation strive to be thought leaders; however, only a select few will ever truly live up to their aspirations. This is due to the fact that thought leadership entails having a unique perspective and point of view that ventures away from the norm. Similar to online influence, it also requires the ability to provide current, relevant, and valuable information while utilizing a layered approach in disseminating the information.
This post examines what it takes to be an effective thought leader and what the best practices and methods used in thought leadership encompass. This article also examines why a content strategy is necessary in helping companies, social commerce sites, and online influencers to sustain and grow their thought leadership. It also covers everything from prioritizing resources to navigating internal politics within a particular company.
What is Thought Leadership Marketing
Many people are unfamiliar with the meaning of thought leadership marketing, and to define it in simple terms to someone who has never even heard of it can be challenging. The definition of thought leadership came about in the early 1990’s when Joel Kutzman, an author for Strategy and Business Magazine, coined the term.
The definition was first used to describe a futurist; a person who was widely known for his unique thoughts and ideas that were considered unusual at the time. Such ideas also had to have an impact on society and could arrive in different forms such as a new product or a new method of teaching.
Although the definition of thought leadership is still fairly new, there are several individuals who have already been declared thought leaders, and they work in a variety of fields. Another reason that a simple definition cannot be easily offered is due to the fact that there are minor variations to the way that it’s been defined by separate entities.
Another similar definition is described as follows. Thought leadership is the process of establishing a relationship with your customers and stakeholders and delivering something of value to them. During this process, you go beyond simply selling a service or product and establish your brand as the expert in the field, differentiating yourself from the competitors.
The Content Strategy of Thought Leadership Marketing
To implement effective thought leadership marketing campaign, it’s necessary that you demonstrate proper analysis, insight, and expertise. You need to be a respected authority regarding issues affecting the industry. The information you share with others must be written, displayed, and packaged for easy consumption without boring the reader. The information must also be relevant, applicable, useful, and be able to reach and speak to your audience in a realistic manner.
Thoughts are a Prerequisite for Thought Leadership, Neal Bruce, Head of Product Management at Lumesse
Your thought leadership marketing campaign can be effectively supported with content marketing only when the content that you publish is unbiased, original, audience led, research driven, and layered. You can learn much more about content strategy to support thought leadership in the following presentation:
via:http://www.ronsela.com/thought-leadership-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=thought-leadership-marketing
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