One of the most recognized athletic brands, Reebok recently unveiled its new brand mark – The Reebok Delta Symbol. When Adidas Group acquired Reebok in 2006, the brand has been struggling in terms of profits for the last six years. The brand has been focusing on fitness since its re-positioning last year introducing Reebok CrossFit marking the first use of the “Delta” symbol which now eventually be used across all its platforms.
With the new brand mark, Reebok will continue to focus on fitness instead of specific sports like Adidas and Nike. The delta, which has been a global symbol representing change and transformation is the major change that Reebok wants to reflect in this new brand mark. Thus, the Reebok Delta symbolizes the changes in one’s fitness and personal life – physical, mental and social – that make up the delta’s three distinct parts.
Reebok Delta Symbol animation
Matt O’Toole, Reebok Chief Marketing Officer in a press release said:
“The new brand mark signals a clear purpose for our brand and it will be a badge for those who pursue a fuller life through fitness. We believe the benefits of an active life go beyond the physical benefits and impacts your whole self and your relationships with others. It is our symbol of change – an invitation to take part, and to unlock your true potential. It’s not a logo, it’s a symbol…a way of life.”
See the brand mark film here.
Images via Brand New and Reebok.com
via:http://www.youthedesigner.com/2014/03/04/reebok-unveils-new-delta-symbol/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+YouTheDesigner+%28You+The+Designer%29
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