My favorite part of Living the Gig Life is making clients happy. Sometimes, when they give me direction for a project it doesn’t really click in my brain…the puzzle pieces don’t fit quite right and I spend days searching beautiful design to get that jolt of motivation to get me going.
This client was sort of that case and sort of not. I was inspired by the client’s vision for the presentation, but I was missing a piece of the puzzle, so to speak. I knew how it needed to flow and I got a great outline and copy of their speech and design direction from them, but I couldn’t make it sing on the first draft. And I knew it. They knew it. Something wasn’t working.
Then they sent me a color scheme.
That’s it. A set of graphics to add to their presentation that were done in a specific color scheme.
That’s all it took to get my brain churning and I burned through the second draft in two hours.
This is the direction I received from the client before I began. The color scheme (on the left) came later. I also received the outline in a PowerPoint and speech in a Word document.
via:http://mandilindner.com/design-case-study-bold-bright-youthful/
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