Thursday, March 13, 2014

Facebook Page liking other Pages

Facebook Page liking other Pages

The following video offers a quick how-to on your Facebook Page liking other pages.
Remember that Facebook pages cannot invite people to connect like personal pages can, but just like personal pages, your page can like other pages.  The video explains how you can see the posts from those pages and share the information as your page.
The other benefit of liking other pages is those likes show up on your home (admin) page.Sometimes, the other pages you like show that you are gathering information from reliable sources.  It also gives you content to share that your page followers will find credible.  Currently, there is a new feature that when you post something and tag another business, the tag will show up on your page as well as the page that you tagged.  This could give you better exposure if the other page has lots of followers on their Facebook page.
Take a peek at the video. Let me know if you have specific needs with which I might assist you.

Gamechanger: LinkedIn Professional Publisher

The LinkedIn Influencer program launched in the fall of 2012 and the thought leaders in the program have had the ability to publish content directly on LinkedIn for some time. These posts are shown to LinkedIn members through the Pulse section and in the home stream while viewing. LinkedIn is calling it The Definitive Publishing Platform.
From Ryan Roslansky at LinkedIn “The valuable Influencer posts and the wide range of professional content from millions of publishers that we currently aggregate on LinkedIn are powerful, but only the tip of the iceberg. Combined, our members have extremely valuable and varied experiences; however, their knowledge and expertise has not yet been captured and shared.
LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled. Now members have the ability to follow other members that are not in their network and build their own group of followers. Members can continue to share their expertise by posting photos, images, videos and their original presentations on SlideShare.”
On February 19th, they added 25,000 more publishers to their platform. “The average Influencer post drives more than 31,000 views and receives more than 250 likes and 80 comments. By any measure, this is a remarkably high level of engagement for digital content. We are adding new Influencers who are excited to share their insights and experiences directly with LinkedIn members.” I was lucky enough to be given this opportunity as well as my friend Mark Traphagen who is an expert in Google+ authorship. We’ve both posted our first posts on the LinkedIn platform. You can find my LinkedIn articles here.

This is how you find out that you have the capability to publish on LinkedIn.

This is the next screen you will see:

 When you open the LinkedIn publisher, it looks and acts very much like WordPress.

Once you publish your post, it appears on your LinkedIn profile and in the Pulse newsfeed.

The other change is that people can now follow my profile on LinkedIn. Since this started this week, I’ve gained about seventy five followers on LinkedIn and I’ve received more likes and comments on my updates on the platform.
That’s what the LinkedIn publishing platform looks like right now. I’m excited about this new opportunity! If you don’t have it yet, get ready by sprucing up your LinkedIn profile so you’ll be ready for your LinkedIn publishing debut.

Use Social Signals to Boost Solid Authority Organically

Let’s dig into the topic of Google+ authorship, social signals, and how to build authority for you on Google+ and for your blog. I’m sharing my theories along with a few experts on SEO, Google+ authorship, and Google. Social authority is a fantastic way to get blog traffic and to build your social media presence. But what does it mean to build authority and how to do social signals come into play within this conversation? Your social signals are everything that you do on social media. Writing an article, sharing a post or talking with someone all send social signals and build authority for you online. Social signals are the heartbeat of your social interaction. {click to tweet}
My goal in delving into this topic is to encourage people to be authentic in their social media and do their own thing. Don’t be a sheeple and blindly follow everyone’s advice, even mine! Test theses practices yourself! See what works best for you, feels the most natural, and your audience likes. Think for yourself and create your own path. I’m sharing my theories and my guests expert opinions behind boosting authority to help you weigh your options.
I write for people. My theory is that if I write interesting and informative content for people, people will read it and share with their network. My best SEO advice is from Guy Kawasaki, who says “write good shiitake.” I apply this theory when I post on social media and write on my blog without following any complicated SEO plans. I strive to provide value and/or entertainment on each post that I create. I don’t write for algorithms, Google, or web crawler things. I don’t even know what those are, spiders maybe?
My belief is that Google creates an algorithm and sends it out into the online world. People try to crack the code to the latest Google update and improve their SEO rankings. Spammers use underhanded methods to grab web traffic and it’s these people who Google tries to stop. I believe Google SEO experts are making educated guesses on these complicated algorithms.
This is why I write for people. My theory seems to have weathered all the updates and algorithms. Could I have more traffic to my blog if I had an SEO audit and worked on keywords? Most likely yes, but it isn’t my goal to trick Google into finding my articles. The most authentic way for me to post is using social media optimization (SMO). SMO builds authority by having conversations on your blog, on Twitter, and posting on Google+ which lead to organic authority.
#1 tip Be yourself and act natural.
#2 tip Great content spreads and builds with conversation around the web circling back to your original post.

One big debate on Google+ is how you should share your content on the platform. Some research has shown you can receive a bigger SEO/Google benefit by embedding the link to share the post. Experimenting with this type of post gives me no engagement or activity. Facebook also favors embedded links and has recently made the photo preview larger which is fantastic. I understand that embedded links are “supposed” to be better but when I use my perfect post recipe with a large photo and links in the text, I get the most engagement on my Google+ posts. I also add a link to Pinterest with a “pin it for later” call to action which has boosted my Pinterest presence and web traffic as well as for others who use it.
Share great content in an authentic way to build a solid social presence and build authority. Everything you do on Google+ send social signals. Posting, sharing, mentioning other people and being mentioned by others. Overthinking where to add links and should I mention here or there is not authentic to me. Should you edit it the post and add a link later? All these overcomplicated ways to post appear to have a  goal of manipulating Google and Google search.
Enter all my questions, I brought in a team of smart people to answer some complicated things. Buckle up, get some coffee, and start reading.

Joshua Berg

Question for Joshua Berg

If I post to Google+ with a photo and text with two links, receive 100 +1 on a Google+ post but only 20 transfer through as +1 on your blog, am I still receiving the social signals, do they count, on Google+?

The +1′s by themselves are not considered to be the strongest of social signals in general, but that depends on a number of factors:
  • Whether or not the +1 is from a high authority person.
  • Whether or not that person has their +1′s tab on their profile set to public.
  • Whether the link, or website shows up well on their public +1′s tab.
  • How conservatively the same high authority profile +1′s a lot of other content.

Sharing is caring on Google+

In most cases not much authority is transferred through these, though there are some rare circumstances in which they are. As far as “do they count on Google+?” This depends on what we’re really looking for. From a technical SEO perspective the +1 value is moderate (mostly for personalized results), whereas the biggest value we will see transferred to Google+ posts is through the shares.
There are other facets to this as well & shortly I will have a new article dissecting in further detail the authority received to Google+ posts from engagement, with actual examples.

Question: Does this mean they are just not shown on your website as a social signal on the +1 button?

There are a couple of factors that vary the way those +1′s are transferred. As some have pointed out, editing the post may, or may not make changes here. I would strongly recommend against editing posts solely for the purpose of removing links, as this has other negative effects with breaking link chains on your profile.
That said, if the +1′s are not seen to show up on a particular site or page then they’re not there. There is no reason to think there is a private tallying of +1′s that don’t appear publicly. Regardless, I will go back to not being to concerned with the specific numbers of the +1 tally, and that looking at your overall engagement with the content is more worthwhile.

Question: What if you embedded the Google+ post on the blog post? Would that boost the Google juice?

The embedded Google+ posts appear in an iFrame & do not render as well as show up in Google’s text cache of the blog page. In my opinion thus far, these embeds are not known to, nor likely to pass authority directly back to the post. However, whether or not the link to the iFrame itself may pass any authority back to the blog page, has still not been definitively answered & how Google may treat these in the future.
Either way, the public users see the embeds, engage with & may go back & share it.
Ben fisher

Question for Ben Fisher

If you post great content on Google+ within your area of expertise and interests, your “authority topics,” does this help your social signals and overall authorship regardless of whether you post an embedded link, text only post, post with a photo?

Absolutely. This is complicated to explain, but the semantic relevance to your profile and text from your posts ( along with hashtags ) all create overall authorship authority, in a sense.
  • Post an embedded link – social signals flow to the post,  to the poster’s profile and to destination embedded link. Plus, anyone +mentioned and Hashtags
  • Text only post - – social signals flow to the post,  to the poster’s profile, plus anyone +mentioned and Hashtags
  • Post with photo - - social signals flow to the post,  to the poster’s profile, plus anyone +mentioned and Hashtags, to the image itself on G+

Question: Does this mean that the +1′s count on the original photo post but no social signals share? And the goal of accumulating social sharing is to add PageRank and authorship to your blog/Google+ presence, correct?

Correct, the +1′s will not flow to any of the links, so all the social juice is being attributed to the post or the photo itself. The goal depends on your strategy.
For me, I will usually have one link in the text area so the +1′s will flow to my URL ( especially in a photo post ) - Any additional links I add to the comments. Now, in the case where I want to just send the signals to a brand or profile I make sure to +mention in the text area.
(From me) Therefore, if I share with only one link in the text of the post, the +1′s will travel through to my blog. Honestly, I don’t care how many +1′s appear on my blog, I care how many people found the article to read it which isn’t the full picture when you look at just +1′s.  I also care about the extended life of my posts with the Pinterest pins. The lifespan of a pin is the longest of any social media platform. Understanding the longer benefits of the “pin it for later” call to action makes sense for those who are looking beyond just Google+.
For me, posting authentically and sharing the social signals with those who +1 and share my posts means more to me. Social connections and conversations are more important than keeping all the Google juice for a post. You can add the link to “pin it later” or whatever link you’d like to add in the first comment but honestly, that looks and feels awkward to me. People try this on Facebook with text only posts with a line saying read the link in the first comment. How many hoops do you think people will jump through before they might just say forget it? I like to post things so that there’s the least amount of friction for the reader. My goal is to share things for them to read and following multiple steps to do one thing could be frustrating. Let’s face it, people have short attention spans on social media platforms.
Sharing in a generous manner builds positive reenforcement with your network. {click to tweet} Worrying about keeping all the goodness for yourself by not adding a link or +mentioning someone seems selfish to me. It’s poor social etiquette not to thank people or give a +mention when you share something that you found from them. In my opinion, putting more weight on your own social signals over being a generous person is not a good social strategy. The benefits of sharing and +mentioning others will come back to you positively in your social media.
Mark Traphagen

Question for Mark Traphagen

If you post great content on Google+ within your area of expertise and interests, which I’ll call your “authority topics,” does this help your social signals and overall authorship regardless of whether you post an embedded link, text only post, post with a photo? (I repeated this question because it was most important to me and I wanted more than one opinion.)

Google has talked for a long time about wanting to identify subject authorities, ascertain which are seen as “stand out” trusted authorities in each subject, and to boost search results for such trusted authorities for relevant queries. The question is: are they doing that now.
It’s a very difficult question to answer definitively. Over the past year or so, Google spokesperson Matt Cutts has made a number of public statements about subject area authorities as a ranking factor, but in each case his language is somewhat time-ambiguous. He says things like “we’re getting better at…” and “we’d like to be able to…” and even “over a multi-year or 10 year span we’ll know more about this.”
Add to that how difficult it is for us on the outside of Google to discern whether subject-authority is ranking. Google uses hundreds of different factors in ranking content for search, and the reason why any particular piece of content ranks high is always a mix of any number of those factors. So even if Google were using subject-authority ranking, it might be impossible to point at a particular search result and say “there it is!”

Social signals boost authority organically

But I think that we don’t need a Google algorithm factor for subject authority as a result of one’s use of Google+ to be a real thing. There is an organic or natural aspect of building subject authority in a social network, and Google+ has ways of amplifying that.
If I’m consistently sharing and creating useful content on Google+ in my area of expertise, and I’m engaging with and building a relational network with other people who are doing the same in relevant topics, over time they are going to come to add me to their circles, to share my content, and to recommend me to their following. Naturally, people who have some interest in my subject expertise are going to be most likely to become part of my expanding network.

Google+ magic and authority

That’s where the very structure of Google+ kicks in its own magic. As I explained in my article “How Google Plus Profiles and Pages Gain Search Authority,” the authority of a Google+ profile is built by engaged connections in the person’s G+ network. Connections like a reshare of my content or a +mention of me in a post act like links on the web. They pass authority from the person giving the engagement to my profile. And the more authoritative the engager is, and the more often he or she engages with me, the more authority is passed.

What does that authority do?

For one thing, it means that my Google+ posts will rank higher in Google search. That gives me more visibility when people are searching for the things I write about. Those people are more likely to then follow me and/or create links to my content. That begins a wonderful cycle that continues to build my authority. And since the network I’m building is likely to consist mostly of people interested in what I talk about, in effect, that’s subject authority!
Now here’s the bonus: if you are working hard to do that now, if you’re earning a valuable network of people who share and recommend your content, you may be in very good position if and when Google ever does start using such data to boost subject authorities in its search results.

Question for Eric Enge

Does posting authentically using +mentions and links in your Google+ post boost your social signals? If you transfer some of your Google+ mojo by mentioning someone else, doesn’t that ultimately boost your own social signals by forming social connections?

There are several layers to this question that are worth separating.  The first layer is to separate out the difference between social authority within the Google Plus platform itself.  The second layer is the Google+ impact on SEO result.  Let’s take each of those in turn.

How Google might measure authority on Google Plus

There are algorithms within Google Plus that reward engagement and connectivity with others within the platform. While we don’t have direct visibility into what these algorithms are, here are some of the types of things that Google might be using:
1. Google can easily measure the level of engagement that your Google plus posts and comments get. In addition, Google can see WHO is engaging with you. For example, if an influential person interacts with you in Google+, Google could place more weight on that then they do on someone else’s interaction with you. This metric can be done on a “per post” basis.
2. Google can also track the volume of your activity on Google Plus. As part of this they can track the total volume of engagement you get. They can do this on a “per day”, “per week”, or “per month” basis, or however else they choose to do that.
3. While Google certainly places extra weight on the interaction you have with influencers, it would not surprise me if they also look at the breadth of engagement you have, i.e. with how many different people this occurs.
4. They can also map out who your followers are. More followers are also in theory good, but Google can also track your average engagement per follower, so I don’t think they place much weight on this. They may take note of who follows you, but it is probably not worth much if an influencer follows you but does not ever engage with you.
So getting on the Suggested User List or doing a million circle shares is not likely to help you much from an authority perspective, as assessed by Google. However, there is a clear social proof benefit to having a large number of followers. If you have a large number of followers people simply assume you are more important.
5. Google also will do things to monitor natural behavior as well. People who try to artificially manipulate social authority will be in for a hard time. Google has been learning how to fight spam since 1998, and they built the Google+ platform to be resistant to it.

Benefits of Google Plus “on platform”

There are many different benefits, so let’s take a look at what some of those are!
1. A plus one or a share of post by you can cause people who follow you to see that post in their streams. This is what we call a “recommended post”. It may also be seen in your exntended circles, which consists of anyone who you have circled, and people that they have circled as well.
2. A further benefit of recommended posts is that if the person seeing it does not currently follow the person who authored the post, the person seeing it will also see a Add [post author's name] button along with the post.
How often this happens for you is determined by algorithms that we do not have visibility to, but are likely driven by the types of analyses we speculated on above. You can read about this is more depth, and with screen shots, right here.

SEO benefits

From an SEO perspective there are many benefits as well. This also has many layers. Let’s break it down:
1. Personalization:
This is the most clear benefit of Google Plus. If you publish, share, or plus one something people will see that content higher when they search on terms relevant to the content in Google. If you build a large audience of followers, this can be a gold mine. By definition, people who follow you are probably interested in content similar to yours, so having them see it frequently when they search on Google can really reinforce your brand.
2. Google Plus shared posts can themselves rank in Google’s results:
This is also very cool. Here is an example of such a post that shows up in the results for the query “Google Plus Impact on SEO”.

This particular post ranks in SERPs because Mark Traphagen has a very strong presence on Google+, and he has established authority on this topic – probably due to signals similar to those that we discussed above!
3. Google Plus impact on non-personalized results:
This is a controversial topic on Google+ with many divergent opinions on the topic. Part of the debate has been driven by correlation studies published by Moz, the latest of which you can find here. This study, and others like it, observe a very strong correlation between Google+ signals and search engine rankings.
However, correlations don’t mean causation (for example, there is a very strong correlation between ice cream consumption and drowning deaths: because they both happen when it is hot outside). This caused me to run an extensive study on the topic which you can see here. This study went to great lengths to directly measure whether or not google plus impacted search rankings.
The conclusion was that there was no material impact found. Google+ shares would cause Google to discover and index content, but not change its rankings. Since this study focused on measuring the impact of Google+ shares in the absence of all other signals, it is still possible that G+ could have an impact on non-personalized rankings when combined with other signals, such as links.
In addition, after the release of Google’s Hummingbird version of their search engine, I did an interview of Danny Sullivan in which he said that Google told him that one part of the Hummingbird platform is that it will make it easier for Google to use social signals in the future. You can see that interview here.
So there you have it, a lot of complicated thoughts about Google+, social signals and building authority. I’ll repeat my goal in asking questions of these experts who dig deep into the world of Google and Google+, please use these as guidelines.  Post your own great content in an authentic and engaging way to boost your authority organically to create solid relationships and bring traffic to your blog or website.
Thank you to Ben, Joshua, Mark, and Eric for sharing a little bit of their vast expertise on these complicated topics. I really appreciate it!
I hope this gives you something to think about and I hope you learned as much as I did from these responses!

Increase Social Media Results: Stay Focused and on Target

Social media can be both fun and frustrating for new people as well as seasoned folks. This article focuses on how to increase social media results including how to stay focused and on target. One of the most frequent questions I’m asked is how I get everything done on social media. For a point of reference, I currently manage a social media portfolio of over eight million followers across Twitter, Google+, Facebook, Instagram, LinkedIn, and Pinterest. Throw in my own personal social media network of almost 200,000 followers and you can see that I have learned a few things about getting social media results, staying focused, and keeping on target.

Define your niche

Creating a social media strategy with goals and objectives will help you improve your daily plan as well as your overall social media results and performance.
“Define your target audience looking for your specific area of expertise. Do not try to cater to everyone by being all things to all people. If you are truly committed to reaching the right audience, your content should speak directly to them.  says social media strategist Rebekah Radice.
  • Maintain a focus on areas of authority. What is your specialty, service or skill-set? Building authority via social media requires an unwavering commitment to consistently sharing knowledge based on your particular expertise.
  • Once you have your strategy in place, continue to add adjust and modify. This will keep your message fresh and your content relevant.”
In 5 Keys to Defining Your Niche, Debra Trappen gives this great little formula to great a niche statement:
In a nutshell, a niche statement formula looks like this: niche + problem + solution + promise = success.
Start by writing down these four elements:
  1. Your niche (I work with _ _ _ _ _ _ _ )
  2. Their problem (who want/need to _ _ _ _ _ _ _)
  3. Your solution (If you are ready to or it is time to _ _ _ _ _ _ _ )
  4. Your promise (I will _ _ _ _ _ _ _ )

Homework: Define your niche – it’s essential for getting social media results. This must be done before you move on.

Define your goals

What is your goal for using social media? Here are some suggested goals:
  • Build a social media platform – build a following for you or your brand.
  • Build an email list – for future announcements or promotions.
  • Make a name for yourself or your company – create thought leadership by being an authority in your area of expertise.
  • Customer support and contact.
  • Bring traffic to your website.
If you don’t have a goal, you won’t get too far. Great social media results don’t happen by accident, defining your goals will help you get focused.

Homework: Narrow down why you want to use social media and then use metrics to track your success.

Create an editorial calendar

If you want to get anything done, you need to plan it! By scheduling your content and time, you’ll cut down wasted time trying to scramble in the morning to find something to post or what topics to write about on your blog. I think many people feel it will take too long to create a calendar and plan their social media but it saves time in the long run and creates a much more niche-focused social media presence.
Creating and implementing a social media content calendar will boost your blog and round out all your content. You’ll want to share only a small percentage of your own blog content or content about you. The general guideline is 80% other people’s content and 20% your own. Being a good social friend and sharing other’s content builds your social network. Ultimately, you’d like to be in a position where people are organically finding your content and sharing it because they love it.
You can create one Excel workbook with a spreadsheet for blog content and another for social media content or you can use a spreadsheet for your editorial calendar and Buffer App or Hootsuite to create your social media plan. For my personal social media and blog, I use a spreadsheet and Buffer. For professional accounts that I manage, I use an Excel workbook with spreadsheets for blogging and social media content with Buffer and Hootsuite for scheduling.

Homework: Download this editorial calendar template and customize for your needs.

Be consistent

“Consistency is what psychologists call a “decision heuristic” — a shortcut for making decisions. Life is too complicated to carefully evaluate every element of every situation, so we learn to take shortcuts to help us make what are usually reasonable and reliable decisions. Consistency is a valuable adaptive behavior. Socially and personally, consistency is beneficial, a practical survival skill in a complex world. Doing things the same way time and time again, or maintaining the same ideas about things, gives us helpful shortcuts.” (read more at Influence and Persuasion: The Art of Consistency)
Consistency has a double benefit: one for you and one for those who follow you. The benefit to you is that it creates the habit of being consistent by filling the editorial calendar and meeting your goals. The benefit to your social media presence is that people will grow to know you. The more people know and like you, the more they will like you on Facebook or share your content. Being consistent will build trust, help you create authority, and receive more social signals. Consistency is important to achieve social media results, build authority, and a build an engaged network.
Remaining present and active with all the social media accounts that you start is important and vital to your success.

Homework: Figure out how much time you can realistically commit to each day or week to your social media and stick to it!

How to increase social media results: stay focused and on target

  1. Define your niche to stay focused
  2. Define your goals to create a smart plan
  3. Create an editorial calendar to stay on track
  4. Be consistent to build trust and authority
I hope this gives you some ideas on how to get you or your business ready to get focused, be consistent, and get great social media results! If you liked it, please consider sharing it with your networks on Twitter, LinkedIn, Pinterest or your favorite social platform. I’d love for you to stay connected so, please sign up to receive notifications for new content by email.

The Beginner’s Guide to Becoming a Brand Ambassador

Since I’ve started working with Kimpton Hotels as their brand ambassador, I’ve had many people ask me how that came about. While I can’t divulge all my secrets, I’d love to share a few tips on how I feel a brand finds a brand ambassador of their very own. A brand ambassador is like a bridge to the brand for the public, a cheerleader, and a positive presence online. These are things you can do to create a foundation to become a brand ambassador. Here’s a Fab Five Friday for you on the beginner’s guide to becoming a brand ambassador!

1. Be passionate

Talking about things that you truly love and are excited about translates loud and clear online. I love travel and do it frequently which is one of the reasons that Kimpton is such a great fit for me. Brand ambassadorship needs to be a good, natural fit for the brand and you!

2. Be yourself

Originality is the hallmark of a fantastic brand ambassador. Stand out with your unique content and personality. Sure, it could be scary but it could also be very awesome. Go for awesome!
This past weekend, I stayed at the Nine Zero Hotel in Boston as their brand ambassador and I had one of my daughters, I call them my mini-me’s, with me. She loves to express herself by making videos for YouTube and Vine. As my junior ambassador this weekend, she made this video during our trip. Most of the time I didn’t know that she was filming.

3. Be consistent

Brands need a consistent and reliable presence online and as a brand ambassador, you can be part of that awesomeness. Talk about the things that you truly love and it may turn into something bigger.
One of the things I love about Kimpton is that they have a great sense of humor. This sign for the dog food says Canine Zero which is a spin on the hotel’s name Nine Zero. So cute!

4. Avoid online drama

Ain’t nobody got time for that.

5. Build your online presence

I’m really excited that one of my mini-me’s was contacted by her favorite charity to become a brand ambassador! Shayla loves doing things for the planet and is a charitable person by nature, she also loves the internet mainly in the form of YouTube and Tumblr. A cause close to her heart is Tab for a CauseTab for a Cause ”will take your browser’s blank canvases and transform them into a way to donate to charity. Each time you click “new tab” in Chrome or Firefox, the app populates the page with blogs about causes such as education and poverty, as well as advertisements.”
Shayla created a video to support Tab for a Cause during Project for Awesome. Her brand ambassador is essentially an internship with a Silicon Valley tech start-up, a very sweet gig for a future computer science major and huge Nerdfighter.
If you’d like to be a brand ambassador in the future, look at it as a Field of Dreams deal. If build it and they might come. You need to build your social media presence and know that people are always watching.
One of my very close online friends just landed a huge brand ambassadorship (which isn’t announced yet so I’ll update this with details later) and the brand had been watching her for over a year on all the social media platforms. Brands want to work with the very best and you’ll need to be active on the big social media platforms. I’m active on Google+, Facebook, Twitter, LinkedIn (which brands use to check your connections and professional experience), Instagram, Tumblr, and Pinterest. Shayla is active on YouTube, Tumblr, Twitter, Facebook, and Vine. Being active means posting, commenting, and sharing. You’ll need to be able to create meaningful, interesting media through words, images, and video. I hope this beginner’s guide to becoming a brand ambassador helps you find the brand of your dreams!

Seriously Boost Your Twitter Strategy

Twitter was my first social media love and launched my personal passion for social media. While I’ve branched out to other social networks, Twitter remains a steady foundation for my personal social media presence as well as client accounts that I manage. We can all use new ideas to help keep things fresh. I’ve gathered Twitter tips from some experienced friends. You can seriously boost your own Twitter strategy using tips from these experience tweeters!
  • Write tweets between 120 and 130 characters – leave room for retweets with comments
  • Tweet links at a slow pace – use Buffer or Hootsuite to schedule your tweets
  • Use action words in your tweets
  • Tweet on weekends
I asked each of my friends the same questions and the words that follow are their own. I’ve compiled a Twitter list with all the people in the article and those that they recommend. Use this list to supercharge your Twitter!

Take some tips from the pros and seriously boost your Twitter Strategy

Ann Tran

Favorite Twitter Tip

Twitter moves so rapidly that is sometimes hard to keep up.  I navigate intuitively in order to find what is relevant to me and my world.  Sometimes I share content found on Google+ or Facebook, but I’m not always able to respond to every comment.  I do my best to engage with people, but may not say hi to everyone on Twitter or reciprocate all the re-tweet love.  I find it easier on platforms such as Instagram, because I’m very fond of its photography focus that allows me to share my daily walk in nature.
I used to follow people manually every day.  These days, I follow people when I like their tweet, their blog post or if they engage with me.  When you’re active in so many channels, and strive to create consistent and compelling content, people will organically follow you.
At the end of the day, you need to interact to receive engagement—so if you Tweet, they will come!

Best Way to Build Twitter Following

The best way?  It depends.  Do you want quality or quantity?  Yes, a big account gives impressions for Twitter chats and reach for circulating your message.  The best way to build a following is pick your favorite Tweeter and follow their followers.  The more time you put into it, the higher ROI you will receive.  I built my following manually, which takes a lot of time, so your plan should depend on your priority.  Again, is it quality or quantity?  Are your followers engaging with you?

Favorite Tweeters

I don’t have favorite Tweeters because they can change every day.  I appreciate discovering new people to follow because one never knows where the serendipity of the social media universe will take you.  I am grateful for all the experiences this journey has afforded me.

Rebekah Radice

Favorite Twitter Tip

Don’t focus on the number! A mistake many make when they first sign up is becoming consumed with follower count. Stop worrying about your numbers and instead focus on building meaningful and beneficial relationships with a small group that’s eager to share your content.

Best Way to Build Twitter Following

Use Followerwonk to locate people based on industry, profession or keyword. It’s an easy way to get focused results and begin to build followers in a strategic and meaningful way.
You can also review your best times to tweet. This will ensure you’re tweeting at the optimal times, targeting your audience at the exact moment they’re online.

3 Favorite Tweeters

Richie Kawamoto – Richie is fun, engaging and shares awesome social media and marketing content.
Steve Gutzler – Steve is one of the most inspirational people I know sharing leadership and motivational tweets.
Liz Dennery Sanders – Liz is an amazing champion of female entrepreneurs sharing tweets that help you build smart, engaging brands with style.

Jessica Northey

Favorite Twitter Tip

Be true to yourself, but also try to make Social Media useful for your followers. I’d say hold up a “mirror” to the kind of people you want to attract and provide information / tips that benefit THEM, but make sure that mirror is a reflection of you: “tell the truth, make it matter, never be boring.

Best Way to Build Twitter Following

I follow people that I think are interesting, am genuinely interested in them and then I try to be interesting. No secrets…just authenticity. I use a combination of aggregating, curating and originating, meaning I share information about stuff I like and if the community likes it they pass it on. I don’t force anything on anyone and only create content that highlights who I am, and what I’m about. No rocket science here. ;)

3 Favorite Tweeters

Debra Trappen

Favorite Twitter Tip

Fire UP your Twitter Bio! Come on, tweeps – let your personal brand shine, share your passions, a website link to learn more, and for the love of Champagne – rock a fun (recognizable) profile pic! Your tweets might be engaging, entertaining, or educating the Twitterverse, but if we click to learn “who you are” and it tells us nothing – you may be missing out on sparking fun connections and gaining new followers.

Best Way to Build Twitter Following

1. Know WHY you are there! Define your voice (sassy, snarky, serious pro…) and topics (wine, dogs, social branding…) THEN start tweeting. Create and curate content around those topics. Remember, becoming an influencer tweeps want to follow includes credibility and consistency.
2. Engage and elevate. Don’t use Twitter as a megaphone. (Tip: Review your last few days of tweets and make sure around 50% of your engagement is starting w/ an @ symbol or RT/MT.)
3. Create lists for “listening AND connecting”. Intentionally find and follow people who share your passions, inspire you, are influencers in your industry/local area, or even purely entertain you. This allows you to pop in, scroll down the stream, engage efficiently, and connect these people to one another too. Building relationships is key to growing your following… and what better way than connecting to and with kindred spirits!
4. Infuse #hashtags into your tweets. The stream is jam-packed and can be noisy, so make it easy for the right people to find your conversations. For example, when you want to chat about wine in Washington include: #wine and #WAwine to broaden your tweets reach!

3 Favorite Tweeters

Wow – this was T-O-U-G-H! Here are tweeps from 3 of my fave Twitter Lists:

Guy Kawasaki

Favorite Twitter Tip

My Twitter practices defy the recommendations of social media “schmexperts” (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. I have never been on the Twitter Suggested User List, and I have more than 1.4 million followers. I attribute this success to providing a lot of interesting links that people retweet. These retweets expose me to many people who then follow me.
The headline of a HolyKaw post — for example, “Compilation of stories about introverts, outsiders, and loners” — automatically generates tweets that go out through a custom app called GRATE, for “Guy’s Repeating Automated Tweet Engine.” These slightly modified tweets appear four times, eight hours apart.
The reason for repeated tweets is to maximize traffic and therefore advertising sales. I’ve found that each tweet gets approximately the same amount of clickthroughs. Why get 600 page views when you can get 2,400? Like CNN, ESPN, and NPR, we provide content repeatedly because people live in different time zones and have different social media habits.

Best Way to Build Twitter Following

Establish yourself as a subject expert. One thing is for sure about Twitter: there are some people interested in every subject and every side of every subject. By establishing yourself as a subject expert, you will make yourself interesting to some subset of people.
And if/when you are an expert, don’t be afraid to express your opinion. It’s better that some people follow you and some people refuse to follow you than no one knows who you are at all. There are so many people on Twitter that some are likely to agree with you.

My Twitter

Favorite Twitter Tip

Tweet as much as you want! While it’s best to schedule out tweets so you aren’t blasting a bunch at a time, I feel like frequent tweeting is a benefit. People who don’t like it might unfollow you but others shouldn’t dictate your Twitter habits. I’d much rather see an active Twitter account than one that never tweets! Look at the quantity of tweets that each of the people I chose on this list have tweeted. A lot! The quality of your Twitter content matters as well as your consistency.

Best Way to Build a Twitter Following

I use SocialBro for my Twitter management. I have a complimentary pro version and have found it to be the best for managing and growing my Twitter following. On a weekly basis, I run the best times to tweet report and sync it with Buffer. I also find new people to follow based on keywords and follow back people who follow me. It’s a great tool for Twitter growth!
I chose some of my favorites to share their Twitter tips. I hope that you got some great inspiration to go forth and tweet. And seriously boost your Twitter strategy!