Big news! Last week, LinkedIn moved beyond being a static update posting platform and is working to open its blogging functionality to all of its users.
What was once for hand-picked “Influencers” will soon be open to everyone. Not an Influencer yet? What could this mean for the average LinkedIn business user? The opportunity to target your voice to many in business.
Who are you trying to reach? Find your voice. Leave the noise of Facebook behind.
One of the most important facets to be aware of for any business marketer is the ability to understand your brand “voice.” If you think about the differences in the ways we communicate on social platforms, there is usually a distinct tone difference to our status updates, tweets and posts. What may work for us on Facebook may not fly on a platform like LinkedIn.
If you are great at establishing your business voice, and expertise on all things real estate, you will have a strong opportunity to relay that expertise to a whole new level. LinkedIn will allow you to focus on your business relationships without having to post about what happens in your personal life.
Have you followed the memes, inspirational quotes, political conversations and forced ads until you’re wondering what the heck you’re doing on Facebook in the first place? Move your business to a place of business, and see what happens. Who needs to spend the day trying to figure out who this is that just friended you?
via:http://www.inman.com/next/linkedin-the-new-publishing-powerhouse-for-real-estate-professionals/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+TheFutureOfRealEstateMarketing+%28The+Future+of+Real+Estate+Marketing%29
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