How To Double Your Email Open & Click Through Rates – Almost Immediately
#Tip 1. Keep subject lines short. Check your daily emails, do any really stand out?. The chances are, the ones that reallly stand out are the short ones. Subject lines with less than 41 characters have been proven to get more opens..
#Tip 2. Solve a Problem. Imagine if your email arrived with not only a short subject line but also it had a PROMISE. People have all sorts of problems, if your subject line indicates that the answer to a specific problem lies within, if it’s a common problem, then more people will open, RIGHT?.
So, what Niche are you in?. Let’s say that you are in the weight loss niche and your list was very targeted. If your subject line got straight to the point of the problem, “Lose Weight NOW!” People would be pretty keen to open this email, don’t you think?. Keep it simple, but get to the root of their problem with a promise to not only help, but to SOLVE their problem. Use a punchy, short subject line.
Be Entertaining – Easily Improve Email Open & Click Through Rates
#Tip 3. Entertain them. People love to be entertained. You would be surprised at just how boring most subject lines are, it won’t take a lot to be “one up” by providing a very short, witty subject line. Once you have their attention, be even more entertaining within the email to get the clicks. Here’s an example.
Send them an email with something like “You SUCK” in the subject line.. Now you are probably thinking they will unsubscribe, however most people are curious, this funny subject line will get plenty of people curious enough to open the email. Now here’s the interesting part.
Once they open the email, the copy starts like this. “This is what I was told, the first time I tried writing emails”.. You see, you can be entertaining in an email and get people to enjoy the thought of what’s coming next.
#Tip 4. Appeal to people’s feelings. This is a wonderful way to get people to open emails. Do you know what the most opened email subject line is?. Go on, have a guess. It’s (according to Aweber) ”You Are Not Alone”. Do you know why?.
It’s because people in general have strong emotional feelings. And one of those main feelings is the need to “fit in” and be a part of something. Most people work better as a team, the thought of being alone casts very negative, frightening thoughts in many people’s minds.
Not only does this headline appeal to people’s feelings, it also answers our previous requirement about solving a person’s problem, the problem of being alone. So use emotion to get emails opened.
Here are some more “emotional” subject lines. “Never Be Broke Again“. “You Really Are Beautiful” & “This Made Me Smile”.
#Tip 5. This is my final tip but it is very, very important. This is about getting your clickable calls to ACTION, clicked. Let’s be honest, you can have the best subject lines ever, but if people open the email and don’t ever click on the links, then what’s the point?. The ultimate goal of the email is to get people to take action and check out your offer, RIGHT?.
So, here is a way that many top marketers (such as Richard Brunson) double, and even triple their click through rates. They simply use the great subject line that they created to get people to open the email in the first place, as the clickable call to action inside. This is very SIMPLE but can be very effective. Here’s why I think this works so well. They are opening the email on the strength of your super cool subject line in the first place, right?.
Well, it makes sense that “Click Here” and other lame calls to action are not going to ” cut it” as well as your well thought out subject lines. This makes perfect sense. Are you more likely to click on something like “100% Confident” or something lame like “Click Here”.
This WILL increase the click through rates and hopefully get you more sales. (check out the video).
I hope you have found this article useful. Please do like, comment and share, thanks.
Keith
via:http://askthetipster.com/5-secret-ways-to-get-a-100-increase-in-email-open-click-through-rates/
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