5 things you should not miss about Twitter Card Analytics

Twitter Cards has given a new meaning to ‘Tweets’ and it expresses more than 140 characters could ever have. Twitter introduced the cards two years ago, but just last month they added analytics which makes this feature a stellar for marketers. Initially, Twitter partnered with BuzzFeed, NBC News, Time Inc., ESPN, MLB, Flipboard, Etsy, Foursquare, and Path to launch and shape the product. They are now available for all card users and advertisers.

Twitter is providing analytics to let users understand how the cards are performing and analyze the impact the cards have in an effort to provide users a deeper understanding of how their tweets are performing and how to be more engaging on Twitter. Before I go any further to explain what analysis you can do on Twitter Cards, let’s look at some benefits of using Twitter cards.

Also see: 20 must have Twitter tools for Businesses

Benefits of Twitter Card Analytics

• Monitor clicks and retweets – Twitter Cards provide users to check which source, tweet, links, your audience is engaging more with.
• Test different types of cards – Twitter Cards allows users to add photos, videos, and deep links within their apps, content previews, and other rich media assets to their tweets. Thus letting the users test 7 different types of cards and see which one is a perfect fit for you.
• Compare your metrics to the averages – The analytics service is intended to help Cards users gain deeper insights into how their content is faring on Twitter, and then with the metrics they can accordingly alter and improve their strategies when using cards.
• Engage with Influencers- The Influencers function makes clear the top accounts that have tweeted your links to their audiences. And then you can engage with influencers and paving the way for possible future partnerships.

Features of Twitter Card Analytics

1. Snapshot

This snapshot shows how your Twitter Cards are driving traffic to your website. And how your content is performing on twitter as you can see the overall pie and the slice of the pie is what your account contributes toward three different metrics: tweets, impressions, and URL clicks.

via:http://blog.digitalinsights.in/twitter-card-analytics/05153187.html