o, you decided to open a blog related to your business. Good idea but only if you do it in the right way, and I’m not talking about technique or design, it’s the content that counts.
Blogging is about great content
I’m sure I said this on other posts but I’m also sure that it’s important to repeat it over and over again. You won’t increase your sales if you just promote yourself and your business over and over on your blog. Why? Let me explain that.
As the definition on Wikipedia says, a blog is a discussion or informational site with discrete entries. So if you just use it to promote your products, you won’t create any discussions provide information other than about your products.
So, make sure you open a blog if you have something to say.
If your blog is already ‘live’ be sure you’re doing it in the right way. To help you get inspired or learn from people who are already blogging, I created this list of small business blogs.
One-o
Chiara and Irene are two italians girls who decided to turn their graduation project into a handmade business.They create textiles like tea towels and placemats.
I discover their blog just last week and decided to include it here as example because they do a terrific job.
- Despite the fact the blog has just opened in October, it has already gained lots of popularity.
- The graphic design they chose is very clean, without too many colors, and that’s great because it highlights the content and especially the photos.
- The photographs are perfectly made and they all share the same style: vintage and boho.
- The topics are different: tutorials, interviews, stories from their personal life.
Some posts to take a look at:
Rosaspina Vintage
Ale is a clothes designer, artist and illustrator. She lives in the same city as Chiara and Irene, Turin. Yes, this is my city too. She sells vintage clothing designed by her and sewn by her mother. The blog talks about different things, from fashion to photography.
- The photographs are just stunning, they completely fit the vintage style of the Rosaspina clothing line.
- Reading her blog and looking at the pictures you have the feeling she’s done her research into the words and objects she presents.
- The blog is easy to navigate and it’s simple to share photos and posts on social networks
- She shares different posts about her personal life.
Some posts to take a look to:
Fox & Brie
Jess is the owner of Fox & Brie, a line of handcrafted menswear, specializing in bow ties, neckties and other men’s accessories. She is from Austin, Texas. The main reason I follow her blog is because I’m a graphic designer and she usually shares posts about packaging design, patterns, etc…
- By following her blog you easily learn about her style and what colors and graphics she likes.
- She writes post for the target market of her shop but also about things she likes and her personal life.
- It’s worth a look at Fox & Brie’s Pinterest account, it’s perfectly organized with numerous inspiring boards.
Some post to take a look to:
Tilly and the buttons
Tilly is a British woman who 4 years ago decided to change her life and pursue her dream of becoming a sewer. Now Tilly creates user friendly guides and patterns to sewing your own clothes. She has also written a book: Love at First Stitch. Reading her blog you can feel the energy and the creativity she puts into doing her job. I think it’s the power of doing what you love.
- I love the fact that she is the writer of the blog but also the model for her sewing patterns.
- Other than selling patterns and guides she also provides some of them for free on her blog to show her skills.
- She replies to comments and values her followers.
Some posts to take a look to:
Pencil Shavings Studio
Rachel is the owner of Pencil Shaving Studio but she also a mom and an artist. She creates super colorful patterns that she then puts on iPhone cases, cards and pillows.
Her blog is a carbon copy of her products style: same colors and patterns. If you love it you’ll love her products too.
- She did a good job choosing the blog theme and putting a box on the top of the page to showcase her products.
- She creates a lot of giveaways to attract new people to her website.
- She shares her passions for fashion and home decor along with her personal life tips.
Some post to take a look to:
Sixtine & Victoire
Sixtine & Victoire are the daughters of Deb, a French woman who enjoys Montessori education. On her Etsy shop she sells Montessori and Green Living Inspired Goods for Little People. It’s impossible not to be amazed by the two girls, you can feel the happiness and curiosity on their eyes.
- The blogs is all about the Montessori method but at the same time it isn’t boring. Every concept is simple to understand thanks to the great photos she uses.
- The posts are usually short with big photos that increase social sharing.
- While you’re reading the blog you don’t feel like she’s selling you anything.
Some post to take a look to:
I hope you appreciate these blogs as much as I do and find the inspiration for yours.
via:http://blog.fanchimp.com/6-blogs-every-small-business-should-be-taking-inspiration-from/?utm_source=rss&utm_medium=rss&utm_campaign=6-blogs-every-small-business-should-be-taking-inspiration-from
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