Breakthrough Social Media Success: Interview with Peg Fitzpatrick

A presence so powerful that it commands attention?

Then you’re in for a treat! 

Today I begin a new interview series designed to invoke passion and purpose into your online presence.

I’ll chat with today’s most successful business owners, savvy entrepreneurs and powerhouse professionals.

Each one has had breakthrough social media success and has proven to use social media in a fresh and unique way, positioning their business or personal brand at the top of their game.

The goal is to give you a sneak peek into the life of an online marketer. Plus, actionable tips, tools and techniques that you can infuse into your business.

I couldn’t think of a better way to kick off the series than with a woman I love, adore, and respect, Peg Fitzpatrick.

If you’ve had the chance to meet Peg or interact with her online, you know what an incredibly energetic, cheerful and passionate woman she is.

I know you will find the wealth of information she shares to be incredibly valuable, so lets dive in!

Getting Social with Peg Fitzpatrick

Rebekah Radice and Peg Fitzpatrick, El Compadre in Hollywood, CA

 

REBEKAH:

You are a master at leveraging multiple social channels. Can you share three quick ways social media can support and promote anything from a product launch to a service-based business?

PEG:

That’s a nice compliment – thank you! Three ways that social media can help launch a product (or anything)

1. RECOGNITION:

By using social media, people will know who you are and become interested in what you do.

2. BUILD TRUST:

Seeing you on many social media platforms in different settings will let people see different sides of you.

For example, all business on LinkedIn and a more personal side on Facebook. People like to do business with people that they know and trust.

3. RELATIONSHIP:

If you want people to become interested in you and what you do, you need to build a relationship with them.

Through social media, you can tweet people about their day, comment on their blog post or recommend them on LinkedIn.

Reciprocity is one of the currencies on social media. You want to fill up the bank by doing good things for others so they’ll want to help you when the time comes. This is one of Guy Kawasaki’s principles from “Enchantment.”

REBEKAH:

You create amazing graphics. What’s one secret you can share about properly using images to promote any marketing campaign?

PEG:

One secret for great images is knowing what size works best on each platform and preparing them in the right way.

• Blurry or stretched images send the message that you don’t care and looks unprofessional.
• For Facebook I currently use 1:1 aspect ratio at 1000 pixels x 1,000 pixels.  (example http://on.fb.me/1m2CBIf)
• For Google+ and Pinterest, I use images at 800 pixels x 1200 pixels. This vertical image gets lots of visual real estate and looks fantastic!

e. Start small and build on it. One great presence on one platform is better than three social presences that fell flat.

REBEKAH:

If you had one do-over in building your social media presence, what would it be?

PEG:

I think my social media presence has been a slow build out to a pretty decent social media presence.

I’ve taken time to learn platforms as I went and experimented with lots of ways to do things.

So, if I had one thing to do over, I would have started to build my email list sooner. It’s growing, but I wish I started it on day one of my blog.

REBEKAH:

If you could have one social media superpower, what would it be?

PEG:

Superhuman Speed: the ability to receive updates on all platforms when they hit so I can absorb them and move on.

Staying on top of rules, guidelines, and changes is really important to doing well on multiple social media platforms.

They aren’t one-size-fits-all and your social media shouldn’t be either.

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