Are you a sophisticated LinkedIn marketer?
Effective LinkedIn marketing has always been kept by the wayside because of the more popular social media platforms. However, the power of an effective LinkedIn marketing strategy has proven that in order for brands to gain not just exposure but credibility as well, they must know how to make the best use of this platform.
But first, what exactly does LinkedIn really do for you?
- It helps increase awareness.
- It enables you to generate leads.
- It improves your brand’s perception by others.
In this infographic, we’ll be sharing with you a checklist on how you can become a sophisticated LinkedIn marketer. Here’s a quick overview:
- Optimize your profiles by using the right keywords.
- Connect with influencers and let them inspire you.
- Build a company page.
- Share important updates about your company, and in the industry as a whole.
- Create showcase pages.
- Leverage follow company ads.
- Have sponsored updates.
- Utilize Slideshare.
- Use display advertising.
- Expand reach with inMail.
- Deepen engagements with LinkedIn APIs.
- Engage in LinkedIn groups.
- Create a forum.
- Unlock the full potential of LinkedIn’s Partner Program.
Now let’s head on to the infographic for the complete guide for an effective LinkedIn marketing strategy that’ll work harder for you.
How many in the checklist are you currently doing? What positive results have they brought you so far. We’d like to hear from you. Kindly let us know in the comments below.
via:http://smartsavvysocial.com/definitive-guide-effective-linkedin-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+SmartSavvySocial+%28Smart+Savvy+Social%29
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