Snapchat is becoming a good choice of social marketing tool these days. It can be more popular over time, and can be similarly compared to Facebook, Twitter, and Instagram. Small time entrepreneurs and companies can market their own brands, products, and services here.
Users add others in order to connect. This is a great marketing strategy as you can have a direct connection with potential targets of your business.
To give you an example, Wet Seal, a clothing retail company, worked with a teen blogger. It was a 2-day experiment to see if Snapchat is an excellent tool for advertising and marketing. The number of followers increased greatly within that short period of time. If you have thousands or hundreds of thousand followers, there is a high chance to improve your sales profit or income.
By using this app, you can showcase your products or services through videos, coupons, promos, and announcements. Other users on your list can have firsthand access of those things that can eventually draw them to try whatever you are marketing.
As of these days, there are almost 30 millions of Snapchat users in the United States alone. With this statistic, this app can absolutely be effective to use for marketing on the Internet.
via:http://www.buyrealmarketing.com/blog/snapchat-social-marketing-potential
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