Are you using Twitter for your business? SalesBlend uses Twitter to connect with customers, prospects and influencers on behalf of our customers and get the word out about their businesses. Our straight-forward 6-step Twitter process creates the right kind of excitement, builds a meaningful audience, and contributes to our clients’ success.
1. Set Up Your Profile
First impressions count. We don’t let you start on Twitter without a fully optimized Twitter profile. If you don’t yet have a Twitter account, we help you choose an account name that’s consistent with your brand. That typically includes selecting a branded @username which also gets you a custom Twitter URL such as https://twitter.com/username.
Then we upload your avatar, fully complete your profile bio, include important keywords and links, and graphically design your header image.
Here’s an example:
We also set you up with a Twitter follow button for your website so website visitors can follow you on Twitter with one click without leaving your website.
If you don’t have a link shortener, we’ll get you an account with Bitly so we can Tweet links from your website and still stay within Twitter’s 140 character limit. Bitly also provides specific analytics on the performance of each link.
2. Analyze Your Competition
One of the best ways to understand your target market and prepare your strategy is to study your competition. We use your competitor’s Twitter strategies to inform your approach and to see what potential gaps your competitors are missing.
Using tools, we also determine who is following your competitors and who they are following so we can fine-tune your niche marketing approach and find the Twitter users you want to reach.
3. Stay Top Of Mind
The power of Twitter isn’t in reaching people in general but in reaching the right people. To make sure your target audience is considering you, you need to maintain mind share. To build relationships, you need to find your audience when they’re online and consistently deliver quality content.
With this in mind, we identify how often to post, what to post and when to post after considering your audience’s behavior and time zone. For instance, if we find your audience is typically on Twitter in the late afternoon and early evening, we’ll make sure more of your Tweets go out when people are usually there to see them and engage.
Every day we monitor Twitter so we can interact in real-time at the right moments. If you have a brand that’s new on Twitter, we recommend tweeting about 6 times per day so Tweets happen frequently but not overwhelmingly often.
We often present our clients with a content calendar in advance so they have an opportunity to review and approve the Twitter strategy and individual Tweets. Our clients have said they appreciate this, especially when they are new to Twitter.
Here are the specific activities we typically include in our Twitter plan:
- 2 new Tweets per day to engage your followers and drive traffic to your website, blog, coupons and offers
- 2 real-time interactions per weekday (@mention or @reply) minimum to attract new followers and influencers based on target keywords or a predefined list of users
- 2 retweets per weekday to share appropriate messages with your followers and build relationships with prominent influencers
- Quick response to comments and questions
- Tweet schedule aligned by time zone and best time to Tweet
- 100% valuable content which is helpful, interesting, timely and/or conversational
- Discovery tools (listed below) help us find appropriate prospects and influencers
- Twitter lists for ongoing monitoring of Tweets from your influential followers and brand advocates
- Manage follower/following to disengage from inactive accounts and develop an authoritative profile
- Appropriate use of hashtags to participate in relevant trends, topics or business categories
- Gather market intelligence to shape strategy. This includes daily listening for any mention of your brand name, whether people remember to use your @username or not
3. Advance Your Methods
If we (or you) have been running a business Twitter account for about a year at the level described above, we typically recommend accelerating your approach.
In many cases, we would increase the volume of Tweets while keeping the same balance of promotion, complimentary content and conversation. At this point, your followers know you and like you so it’s time to share more, converse more and convert more.
Interactions and depth of conversation increase as your Twitter relationships develop. Activities may need to double to maintain high-level relationships with the following users:
- Target market (customers or prospects with bio/demographic match with customer personas)
- Industry leaders
- Complementary businesses
- News/Brands/Celebrities (when topically related)
- Authors/Journalists/Speakers/Bloggers
4. Amplify Your Account and Tweets
With Twitter Ads we can slice Twitter’s data until we’ve targeted the perfect group of people most likely to be interested in your products and services. For example, we can target by interests, followed accounts, keywords people have used in their Tweets and the type of device they’re on. Here are the type of Twitter ads we utilize for our clients:
Promoted Tweets – Promoted Tweets reach your target market at the top of their Twitter stream and Twitter search results.
Promoted Accounts – your account shows to targeted users under suggested follows.
Lead Generation Cards – people can express interest in your offers and submit their @username and email address within a Tweet. Their data is pre-filled so they can send it directly to you. As you can see below, it’s a one-click lead generation solution (on the blue “Learn More” button) which is perfect for mobile since there’s no form to fill out.
5. Track Your Twitter ROI
We measure your Twitter performance from day one. We measure direct response and assign attribution and an attribution window to calculate return on ad spend and Twitter activities. We use best practices from the very beginning and study which Tweets are most effective to inform our future strategies. We’ll stick to general best practices such as being helpful and conversational while continuously honing strategies that work best for your particular business.
We report to you on:
- Monthly traffic to your website
- Conversions from Twitter (Cost per Lead, Cost per Acquisition)
- Follower growth
- @ replies
- Retweets
- @ mentions
- Mentions of your brand or website
- Favorites
We track which Tweets are the most effective with your audience so we can target more and more precisely. As we fine tune and reach a larger segment of the right people, your Twitter presence grows. We also support you by phone and email so you have someone dedicated to answering any questions and explaining the reports to you.
6. Use Tools
We primarily use tools to help us track, monitor and measure results. These are the tools we use most often to help us develop business with Twitter.
- Sprout Social – Helps find customers, monitor activity and manage Twitter presence
- Google Analytics – Measures conversions and web traffic
- Commun.it – Twitter engagement management
- Bitly - URL shortener that tracks link performance in real time
- Followerwonk – Twitter analytics to find people to follow, analyze accounts and optimize
What else would you like to know about Twitter marketing? Do you have any tips or tools to add? If you’re ready to use Twitter for your business, get started with SalesBlend today.
via:http://www.salesblend.com/2014/how-to-get-business-results-with-twitter/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+salesblend%2FlJiY+%28SalesBlend+Blog+Feed%29
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