Opening the letter
The “From” field together with the topic are the key points of the efficient email sending. Even if a person has subscribed to receive the letters from your company, he/she your letter can remain unnoticed in a large flow of incoming mail.
According to statistics subscribers open and view no more than 30% of the letters and follow not more than 10% of all links sent to them. At the moment of reading emails a subscriber may have different mood and think about entirely different things. The letters are opened by those subscribers who currently have the motivation and are ready to read your message. Thus, we need to focus on motivating our readers to actually read the letter.
The “From” field together with the topic are the key points of the efficient email sending. Even if a person has subscribed to receive the letters from your company, he/she your letter can remain unnoticed in a large flow of incoming mail.
According to statistics subscribers open and view no more than 30% of the letters and follow not more than 10% of all links sent to them. At the moment of reading emails a subscriber may have different mood and think about entirely different things. The letters are opened by those subscribers who currently have the motivation and are ready to read your message. Thus, we need to focus on motivating our readers to actually read the letter.
What to write in the “From” field?
This field is used to indicate the name of the company that sends an email. However, the majority of email services show about 25 characters in this field. If the company name is too long, you should write an abbreviation or that part of the company name, which is most clearly associated with your service or products.
If your company has a well-known brand, show it in the “From” field. It will noticeably increase the number of letters read by potential clients. Different e-mail services react differently to the quotation marks and other special characters. It’s better to avoid such characters in the “From field”, since your letter can be treated as spam.
How to make an effective email subject
The maximum efficiency can be achieved when the letter subject:
• Contains a word that allows a person to identify this letter with himself or herself. For example, a subject can contain a person’s name, profession or interests.
• Shows the main idea of the letter
• Reflects the uniqueness and the main advantages of your offer
• Contains verbs encouraging users to action
Another trick successfully used by many marketing specialists is the usage of letter subject which intrigues and causes curiosity. Such subject should provoke interest and promise the answer in the text.
There is a nice method to check if the subject can interest your reader. Write the title on the paper and put a blank sheet of paper under it. If the sentence provokes a desire to remove the blank sheet of paper and check what is underneath. You have found a perfect letter subject!
Let’s look at these two sentences:
1. Company Title. Insurance, which gives you confidence and safety.
2. We have understood your three main expectations of insurance.
Which subject to choose? Of course, the second one. It offers interesting arguments, thereby causing a desire to read the text of the letter and find out whether this company understands our expectations in the field of insurance.
A few words about the letter content
TALK ABOUT THE CLIENT
Always remember that the readers do not care your company so much, the only thing that attracted them is their own interests. You can talk about the superiority of the company under one condition: this superiority must be transferred into real benefits to a customer. This can be a guarantee of quality, good service or a high prestige, but never show your vanity. Do not present your product or service as you treat it. Your main task is to present it from the clients’ point of view, taking into account their expectations and wishes.
The letter should answer three main questions of the subscriber:
• Who writes?
• What is the occasion for writing?
• What has been offered?
In order to increase the efficiency of your emails try to avoid the following typical mistakes:
• Extremely detailed, thorough information overloads your reader and causes negative emotions, People just do not reach the links to your website.
• Lack of information about the author of the letter causes mistrust and frivolous attitude to the letter.
• Lack of understanding the core point of your offer leads to loss of the customers.
Remember, that the best strategy is to use simple words, avoid complicated and lengthy explanations and make up a dialogue with the help of the letter.
This field is used to indicate the name of the company that sends an email. However, the majority of email services show about 25 characters in this field. If the company name is too long, you should write an abbreviation or that part of the company name, which is most clearly associated with your service or products.
If your company has a well-known brand, show it in the “From” field. It will noticeably increase the number of letters read by potential clients. Different e-mail services react differently to the quotation marks and other special characters. It’s better to avoid such characters in the “From field”, since your letter can be treated as spam.
How to make an effective email subject
The maximum efficiency can be achieved when the letter subject:
• Contains a word that allows a person to identify this letter with himself or herself. For example, a subject can contain a person’s name, profession or interests.
• Shows the main idea of the letter
• Reflects the uniqueness and the main advantages of your offer
• Contains verbs encouraging users to action
Another trick successfully used by many marketing specialists is the usage of letter subject which intrigues and causes curiosity. Such subject should provoke interest and promise the answer in the text.
There is a nice method to check if the subject can interest your reader. Write the title on the paper and put a blank sheet of paper under it. If the sentence provokes a desire to remove the blank sheet of paper and check what is underneath. You have found a perfect letter subject!
Let’s look at these two sentences:
1. Company Title. Insurance, which gives you confidence and safety.
2. We have understood your three main expectations of insurance.
Which subject to choose? Of course, the second one. It offers interesting arguments, thereby causing a desire to read the text of the letter and find out whether this company understands our expectations in the field of insurance.
A few words about the letter content
TALK ABOUT THE CLIENT
Always remember that the readers do not care your company so much, the only thing that attracted them is their own interests. You can talk about the superiority of the company under one condition: this superiority must be transferred into real benefits to a customer. This can be a guarantee of quality, good service or a high prestige, but never show your vanity. Do not present your product or service as you treat it. Your main task is to present it from the clients’ point of view, taking into account their expectations and wishes.
The letter should answer three main questions of the subscriber:
• Who writes?
• What is the occasion for writing?
• What has been offered?
In order to increase the efficiency of your emails try to avoid the following typical mistakes:
• Extremely detailed, thorough information overloads your reader and causes negative emotions, People just do not reach the links to your website.
• Lack of information about the author of the letter causes mistrust and frivolous attitude to the letter.
• Lack of understanding the core point of your offer leads to loss of the customers.
Remember, that the best strategy is to use simple words, avoid complicated and lengthy explanations and make up a dialogue with the help of the letter.
About the author: The article is written by a talented young writer Melisa Marzett. Melisa mainly works on such topics as SEO, marketing and internet technology. Find more Melisa’s works at term paper writing services. It is easy to be in touch with the writer at Google+.
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