Despite how trendy it is in New York right now, Sabra, the biggest producer of hummus in America, told Fast Company that 80 million Americans, or just over 25 percent of the population, have never even heard of hummus. The dip has "inherent marketing problems," according to Sabra's CEO: "It's tough to pronounce even ... What is it? Chickpeas? Who wants to eat chickpeas?" Ruth Reichl does. [Fast Company]
via:http://www.grubstreet.com/2014/03/hummus-marketing-sabra.html
via:http://www.grubstreet.com/2014/03/hummus-marketing-sabra.html
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