SocialMediaWeightLossDiet companies are using a wide variety of social media marketing strategies to make their brands more visible and engage their target consumers more effectively.
As a result, many of them have seen an increase in sales and customer satisfaction.
Weight losers are also benefiting greatly from the social media marketing efforts of weight loss companies, as they are getting a wide range of helpful information on losing weight.

Social Media and the Weight Loss Industry

The diet industry is one of the industries that have a lot to gain from social media marketing, because it relies on personal engagement with consumers to succeed.
Social media websites provide the ideal platform for weight loss companies to promote their products and services, allowing them to interact more closely with their customers, provide solutions to their problems and gain their trust and loyalty.
Most of the leading diet companies are investing substantially in social media marketing, and they are offering a wide range of content and tools to help their customers achieve their weight loss goals, including blogs, recipe books, magazines, apps, forums and online chats.
As a result of their efforts, many of them have expanded their customer bases and increased their profits considerably

Diet Companies that Have Used Social Media Effectively

One of the weight loss companies that have made good use of social media to promote their brands is Weight Watchers.
Weight Watchers started doing social media marketing on MySpace in 2008, and then, it opened its Facebook and Twitter accounts in 2009. Partly due to its social media marketing efforts, the company almost doubled its profits in the final quarter of 2011.
Today, it is one of the leading diet companies in the world. Weight Watchers’ social media marketing strategy focuses on providing helpful information and advice for its target consumers, encouraging its members to share their problems and achievements on social media, and using social media platforms to publish special offers and coupon codes.
Medifast is another weight loss company that has made great strides in its social media marketing efforts.
This provider of weight loss meal plans and diet drinks uses Facebook, Twitter and YouTube to build a vibrant social media community that can provide peer-to-peer and word-of-mouth support for potential clients. This strategy has proven to be very effective.
Other diet companies that have developed effective social media marketing strategies are Nutrisystem, Rosemary Conley, Slimming World and Tesco Diet.

How Can Consumers Make Use of Social Media to Lose Weight?

When consumers join the social media community of a weight loss company, they will have access to a lot of information that can help them lose weight more effectively, including blog posts, videos, forums and live chat with experts.
They can also get personalized advice for overcoming specific weight loss problems, as well as encouragement and support from members of the community.

As social media continues to gain importance in the business world, weight loss companies need to keep their social media marketing strategies updated constantly in order to stay competitive.

About the Author: John McMalcolm is a freelance writer who writes on a wide range of subjects, from social media marketing to cloud computing.
via:http://growsocially.com/2014/02/28/losing-weight-social-matter/