As many companies search for new ways to reach customers and prospects, traditional marketing approaches like direct mail campaigns are often replaced with online advertisements and other technology-based techniques. But direct mail offers one of the most consistently effective forms of advertising. Creating a direct promotional mail campaign is an easy and cost-effective way to maximize your advertising efforts.
Reaching consumers and engaging them with your content is key to marketing success. With the average person seeing over 3,000 messages on a daily basis, it has become much easier to reach consumers through social media, email and mobile. The difficult part of this is actually engaging your target audience with your specific message.
In numerous polls, case studies, and testimonials from several B2B and B2C companies, it can be believed that the answer to “if direct mail still works”, the answer is a astounding YES. In fact, despite the doom-and-gloom predictions that “print is dead” and that online marketing is the holy grail of direct sales, a recentMarketingSherpa study found , 19% of medium sized companies and up to 21% of large corporations find direct mail to be “very effective.”
With direct mail, you’re able to break through the clutter of digital messages-as over80% of direct mails messages are read or skimmed and about 25% of direct mails pieces were kept in the recipients’ home for 30 days or more.
Here at Blue Soda Promo we take advantage of this important marketing opportunity and created a list of killer Valentine’s Day mailer ideas for you to send out to your sweetest clients. Make your clients blush this Valentine’s Day while producing a great marketing campaign.
Squeeze Me Suga!
Send a box of custom imprinted stress balls to your clients with funny sayings to give them a good laugh and a big smile this Valentine’s Day. Need a little inspiration, try one of these eleven examples for your stress ball imprint:- “In case of emergency, squeeze ball”
- “Betcha can’t hit Bob from here”
- “I came in like a wrecking ball”
- “A bartender is just a pharmacist with a limited inventory.”
- “Give me coffee and no one gets hurt.”
- “Gone crazy, be back shortly.”
- “If at first you don’t succeed, change the rules.”
- “It’s been lovely but I have to scream now”
- “If stressed burned calories, id be a supermodel”
- “Warning: not to be used as a weapon”
- “Hold me tight”
First Aid Kit for the Love Sick Valentine
Take a twist with this mailer by sending a customized Valentine promotional first aid kit for this February 14th. Sounds weird, I know, but hear me out. This mailer is a creative take on Valentine’s Day for the love sick or broken hearted with a kit of common first aid supplies to heal their heart this Hallmark holiday.
What to include:
- Band-Aids for symptoms of blushed cheeks or heart skipping a beat
- Bandage wrap to mend a broken heart
- Thermometers to keep a check on that high fever of love!
I am Bananas For You
Show your customers just how “bananas” you are for them by sending them a batch of freshly ripped bananas or even custom printed banana stress balls. Whether with sharpie on a real batch of bananas or imprinting on banana stress balls a saying like, “I’m Bananas for You”, to your new customers or “Let’s Never Split” to your returning customers is a unique and creative way to grab their attention and let them know you are thinking of them.
I Just Love You to Pieces
Show your clients that you just love them to pieces with a big jar full of the always-delicious Reece’s Pieces. Valentine’s Day is just nothing excuse to splurge on chocolate and with a clever slogan like “Love you to pieces” you’ll be sure that your mailer will be sitting on their desk for days to come.
Share your experience with Valentine’s Day promotional mailers with us in the comments below!
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