Why call it Service Design?

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I don’t get why it’s called Service Design?

Especially when Service Design also considers products and systems in a 3-pronged holistic ecosystem? Or don’t they?

If so, why not call it Product design or System Design? Both disciplines do consider the other two.

So designers in Service Design are called Service Designers.

So do they provide design services, or they design services? Shall I get into what Product Designers or System Designers do?

Haha. We designers like to make our lives difficult, don’t we?

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