As a small business owner, Facebook ads are something which you have considered investing in and wondering what benefits will it draw towards your business. Facebook is an attraction for your business reason being it has over a billion users worldwide which can be an amazing start for your business. And Facebook remains one of the easiest-to-use platforms for delivering valuable advertising content to prospective customers or users.
So, how do you, as a small business with a limited budget, run a successful Facebook advertisingcampaign? Follow these 5 tips below to make Facebook ads work for you.
1. Use Power editor, instead of Facebook Ads interface
In our earlier article we had mentioned why you should Power Editor for your Facebook ads. I am stressing again on the same point for small businesses as well it is a must instead of Facebook ads interface. It is a free Chrome browser plug-in that helps businesses manage multiple campaigns or a large number of creative’s. Power Editor makes it easy to create, edit, manage and optimize ads, campaigns, and Page posts in bulk, across a large number of different ad accounts and Pages. With the power editor it makes the entire process seamless and easy for your business.
Through the Power Editor you can target by:
- Location, Age and Gender
- Specific interests
- Broad categories
- Brand connections
- A ‘lookalike’ audience
2. Don’t ignore custom audience
Each and every business has a database of customers. You may be using that database to keep email addresses, phone numbers, address and other details. You can target your existing customers on Facebook, which makes it easy for your business to get a initial fan base on your Facebook Page, as they are aware about your existence. To create custom audiences, you first need to set up the Facebook Power Editor.
Custom audiences works like this- You gather a list of people that you want to target, you need to have their emails or phone numbers. You upload that list using the power editor and when creating a Facebook ad you get the option to target only these people in your custom audience, and once they are on your page you can easily reach their friends too.
via:http://blog.digitalinsights.in/facebook-ads-small-businesses/05148787.html
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