There is always something that you could do to improve your website. Here are five great methods to use to keep visitors on your site longer.
1. Video Content.
According to WebDAM, visual data is processed 60,000 times faster by the brain than text and videos on landing pages increase conversions by 86%. These numbers cannot be ignored. Having a video is a great way to convert sales and build intrigue with your product. But many of you realize this and it’s why your Youtube page has several videos sitting idly by hoping for traffic. You have created great videos, but have yet to incorporate them on your website for either coding reasons or lack of knowledge about easy tools to make it happen.
2. Slide Shows.
Slideshow presentations are a great way to show content in a more visual and light manner. A well prepared slide show is also a great way to use information and images to draw visitors into your products or services. Also, for those who lack the video production budget, slideshow presentations can also help to drive home your brand while appearing savvy. Only smart people create presentations, right?
3. Link to internal content on the website.
It really is quite the basic thought but missed by many. If your website has related topics, why not link to them? With strategic linking to quality content on your page, you can keep visitors hungry for your website. They could easily end up visiting more pages and reading more information while subconsciously realising you offer them great value.
4. Add chat feature.
Many industries require users to be able to ask questions about products. If your site doesn’t have a FAQ section or a forum, adding a chat feature allows visitors to obtain answers to questions they are in search of when visiting your site. You may wonder if answering a question is really a way to keep people on your site longer, however, just think about the length of time it takes to have a text conversation online. When done properly, your chat personnel can win over visitors by converting them to customers.
Not only because you can have a help desk ticket feature along with the chat one with LiveZilla, but being able to do it on mobile devices is really the icing on the cake for businesses.
5. Give something away.
People still love free stuff. If you determine the right item to offer for free which will cost your business very little, but still offers visitors value, you may just win at converting some visitors. In the B2B world, free downloads of white papers work very well. Podcasts are also great for businesses selling knowledge.
via:http://www.bigprofile.com/news/5-ways-keep-visitors-website-longer/
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