Despite the high-tech tools we use to conduct business, in-person networking still feels instinctive, albeit old school. You won’t find startup founders swapping contact info by bumping smartphones. Instead, they solidify their exchanges with business cards — a lo-fi tradition that hasn’t changed much since its origins in European aristocracy.
TouchBase Technologies has proposed a new option that falls somewhere between a traditional business card and the mostly unpopular digital alternatives already on the market.
TouchBase’s cards are embedded with conductive ink circuitry, which mimics the electronic signal of a fingerprint. By tapping the card against a smartphone screen, the cardholder’s digital profile is transferred to the recipient’s mobile device in seconds.
“We realized that business cards really aren’t going away,” TouchBase CEO Sai To Yeung tells Mashable. “It’s a critical part of business etiquette.”
Tech ventures that try to replace the business card do so at their own peril. Google’s Android Beam allows smartphones to exchange information through near field communication (NFC), but the technology hasn’t been widely adopted as a business card alternative, partly because iPhones aren’t compatible. Google also recently shuttered Bump, a similar mobile-to-mobile sharing app, and QR codes make a business card look cluttered and ugly.
Read the full article on Mashable.
via:http://www.bigprofile.com/news/digitise-business-cards-touchbase/
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