According to comScore, almost 40 per cent of Internet time is now spent over mobile. Yet, despite the ubiquitous nature of mobile technology, many businesses are struggling with their ‘mobile strategies’ and remain unsure of how to cater to the ‘connected consumer’. Here are some key thing to consider when creating a mobile strategy:
- Consumers no longer simply use one type of device when they access the Web. We might wake up and browse on an iPhone, check work emails before heading out for the day on a BlackBerry, log onto and read the day’s headlines on a desktop, before we head home and do some online shopping on a tablet.
- Businesses also need to think about whether they are designing their websites responsibly. Although the phrase ‘content is king’ is difficult to contest, careful judgement as to what type of content is hosted on websites is also necessary. While filling sites with rich media, such as video and high res images, is desirable and engaging for consumers – is the content they are being served responsible to their data plans, battery life, time and pockets?
- For companies with global ambitions, it is necessary to have a more detailed picture of mobile device trends from country to country. The explosion of new devices that have entered the market has created a very fragmented space, with lots of new device categories emerging all the time.
- via:http://www.bigprofile.com/news/mastering-mobile-key-considerations-2014/
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