The day by day search engine updates have made task really difficult for brands and businesses to build their empire on search engine ranking. The social media is the only required thing which can help brands to create their positive image in mind of people and earn organic results. The New Year is now 2 months old and it’s time to deal with the social media marketing trends for 2014. 2013 has shown that social networks are finally established and in any online marketing mix may be missing more. Like any other discipline social media is developing rapidly, and it is increasingly important to stay on the ball. Thanks to social networks like Facebook, Twitter and Google+ and many more, this area is in addition to traditional channels such as Web search by Google in 2014 a guarantee for more coverage. And this range should not be missed.
These are few real facts which can help brands to create their Social Media Marketing,
1) No success without purposeful planning
Before taking a step the pen and paper work is must now. Frequent algorithmic updates have made task difficult for everyone and it is important to think before execute. The social media has real power but to get results from it you need to be more prepared with a plan which includes your website, content, retargeting and social networks. Many brands have hired social media companies to get their things done. The business pages provided by many social networks like Facebook page, Google+ Business page, LinkedIn company page are the real swords which can help you to improve your current position and useful in future as well. In recent years, many matured marketing executives believe that you can “be there” because of social media. Just be clear with what exactly you wanted to do with it, often remained in the dark.
2014 would be an important year to deploy social media marketing activities. Brands have to focus on design because it will play an important role in it. Create interactive design with complete description of your product and services, customer testimonials on website with a few Social Media Content Marketing Strategies for your website.
2) Social Mobile will be mandatory
2013 is an extremely important finding: Mobile devices have become indispensable in the digital world. Smartphones and tablets are used by millions of people every day and learn about everything that makes the Internet interesting.
But the rise of mobile use of Facebook has shown that the world’s largest social network lengthens one is already “Mobile First” Company . This trend has already started in 2013 and will continue in 2014. And that’s exactly the reason why social media marketing this year and will take place in the future even more on mobile devices.
This primarily means for content providers that own content should be placed not only in social networks. It also means that this content must be output suitable for mobile devices. Does not happen, such content may not consumed and so do not contribute to the increase in range. To avoid this, you need Mobile SEO for a Website. The fact that this works, you could already be seen in 2013. 2014, the focus on smartphones and tablets will be inevitable if one wants fear competitive disadvantage.
3) Brands hit by mass media
With the ability to present itself to its target audience on social networks as precisely as possible, the influence of the traditional mass media continues to fade. Especially the print area that is to get more feel. Brands, however, enjoy advantages because they can now consume directly with their target audience.
2014 will show more and more that (large) brands are not as heavily dependent on traditional distribution channels. This also means that you can be more flexible in the design of its marketing campaigns. But it also means that it is even more important in 2014 to produce their own content and also to distribute this content itself. A brand that acts as a medium with all its consequences and benefits.
Social networks are then to be considered “just” as a distribution that contribute to increase the range. This does not mean that Facebook and Co. are less important. However, the focus of marks must be focused on being able to control their own content even possible. A high quality website with quality content as well, which will be integrated and summarized in the best case on a corporate blog will 2014 be even more than before foundation for successful social media marketing.
4) No longer frowned upon automation of social media
It is not so long ago, there were not welcome “Social Cross postings”. So postings that have been published on various social networks, in the core were mostly identical but. Even today this is not the cleanest solution, but in many cases it no other way.
Background is the increase in opportunities in social media marketing. Who wants to inform his followers on all social channels adequately and keep up to date, cannot ignore certain automation. It does not matter to what content it is. Will be important in 2014 that the right content to arrive at the right target groups.
Providers such as Hootsuite been working for years to provide meaningful dashboards that you can achieve these goals. Here, these tools are getting better and even make it possible to plan certain publications for individual social networks automatically so that the maximum is produced at range – depending on when most people from a target group on the respective network online.
5) Google+ will have more influence on the Google search
Google+ has a great advantage. The social network of Google House does not necessarily pay off. Although there will be plans already to make money somehow with Google+. Primary is Google but that, with Google+ to find out more about its users and their intentions, which ultimately should be on improving Google search and the more detailed level of, AdWords ads benefit.
In 2013 Google began to show Google+ results in search engine results. What used to take place mainly when logged in, will give us more and more in 2014 even run into when we are active in the Google search without being logged. This step is logical for Google and will ensure that Google+ is moving even more into focus.
With increasing numbers of Google+ users this social network is even more important when it comes to more coverage for their own content. By linking with the authorship markup that will most likely not only for personal profiles but also for brands will become increasingly important in 2014, will increase the likelihood that the content and quality criteria gain directly from Google+ influence. 2014 so it will be more important than to be active on Google+ and there to deliver a high quality profile, which also has as multipliers skills.
6) Pay More and Get More
The social media campaigns have direct impact on brands and you should have it in your plan. Facebook, twitter and LinkedIn are the platforms which can make a significant change in your brand image. In 2014 paid coverage is definitely a trend. So if you want to continue to reach many people, one has to resort to reach a little deeper into their pockets. That may have caused anger among many marketing executives, but is a logical consequence of the development in social media marketing. The best of all Google Adwords has real power to drive you direct traffic.
via:http://www.webbloggers.net/6-social-media-marketing-trends-for-brands-even-honey-boo-boo-liked-it/
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