Mobile has become the most required gadget on earth and people spends 45% daily time on their mobile. In a market research report mobile research has been increased from 65% to 70% and now it’s the time to implement a successful mobile SEO strategy in 2014 which will undoubtedly give your organization a competitive advantage. To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process, and that 83 percent of mobile users intend to make a purchase within a day.
Here are six essential elements to ensure your mobile SEO success in 2014.
1. Focus on the Mobile User Experience
The most important element is user experience because it is the single most important factor for the success of a mobile SEO strategy in 2014. Even top retailers struggle with the mobile experience.
User experience has the ability to engage visitors and it will make a direct impact on search rankings of a website. More importantly, it impacts a site’s ability to generate conversions. Therefore, a great user experience can improve your site’s rankings, as well as its ability to engage and convert visitors into customers. Call to action and drive a user through mobile version are two major factors to improve User Experience. Search engines like Google and Bing also constantly making strides to improve mobile user experience. A mobile SEO strategy that aligns with this goal will be more successful than a strategy that focuses primarily on rankings and traffic.
2. Have a Mobile-Friendly Site
It is mandatory now to have a responsive website because in 2014, a mobile-friendly site, whether it is responsive or dedicated, will be fundamental to a successful mobile SEO strategy. Day by Day the growth of mobile traffic is surging and people love to spend time on Smart phones rather than desktops or laptops. According to the BrightEdge MobileShare Report, smartphone traffic increased 125 percent as compared to desktop growth, which increased only 12 percent.
However, desktop SEO is must but Mobile SEO is equally an important factor to consider in 2014. This same study found that smartphone users converted at only one-third the rate of desktop (and tablet) users, but an improved user experience has power to and much of this has to do with poor smartphone user experience. There remains a lot of debate as to which is better, a responsive or a dedicated mobile site. The truth is that there are pros and cons to both, and the answer is whichever option will best meet the needs of your customers.
3. Speed Up Slow Loading Mobile Pages
Page load factors not only important in Desktop SEO but also in Mobile SEO. Page load speeds can have a significant impact on mobile user-experience and conversions. According to research and studies Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. More than one second disrupts the users’ flow of thought. According to Google, the average mobile page load speed today is over 7 seconds. Because page load speed plays a vital role for creating a positive mobile user-experience, it is essential in a successful mobile SEO strategy.
4. Incorporate Clean Design With a Focus on Usability
A site’s design and usability can have a deep impact on its ability to connect and convert, particularly for mobile users who view websites on smaller screens. Deploy information in an intuitive and easily digestible format, big buttons, and clear calls-to action, interactive colors will make a world of difference when it comes to a site’s ability to engage and convert mobile-users.
Usability should trump design, java scripts, Flash and unnecessary design elements should be eliminated because they will only make a site appear cluttered on mobile devices and cause pages to load slower.
5. Understand Mobile-User Intent
The user base of smartphone force search engines to generate more user indented results with conversational search queries, and voice search which becomes essential to a successful mobile SEO strategy in 2014. An SEO strategy should always be developed by the needs and wants of your intended audience because the needs and wants of mobile users are often different than that of desktop users.
According to an online market research on mobile Google stated 69 percent of mobile users expect businesses to be within 5 miles of their location, and 55 percent of mobile users want to purchase within the hour. By keeping this point in mind a local business, or a business with multiple locations can earn mobile search benefits by adding few points to site which includes physical address(es), hours of operation, and contact information readily available to mobile searchers through a mobile-friendly website and Google+ Business Listing will improve conversions, and are elements that should be prioritized.
6. Take Conversational & Voice Search In to Account
The voice search is common feature in all smartphone and you can take advantage of it by adding right SEO methods to your site. Keywords will have to be considered in context as more mobile users utilize voice search and ask search engines specific questions.
For example, someone performing a voice search for a local seo company may ask their smartphone, “where is the nearest seo company in my town?” as opposed to typing “seo company + location.” Since these search results are determined in large part based on the mobile user’s location, an SEO strategy that promotes the seo company location and incorporates conversational search terms within its content can earn benefits for the site.
Conclusion
Responsive website is must with these six elements to become successful in mobile SEO but remember mobile SEO should no longer be considered separate from desktop SEO. Rather, they are two parts of a complete SEO strategy. So, what do you think? Please explain in comment…keep sharing…..
via:http://www.webbloggers.net/6-successful-2014-tips-to-implement-mobile-seo-for-a-website/
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